Study Abroad: Paris

Paris

Paris Study Abroad: May 29 – June 4, 2017

“A walk about Paris will provide lessons in history, beauty, and in the point of Life.” - Thomas Jefferson

Paris or La Ville-Lumière" ("The City of Light") is one of the world’s leading tourist destinations. It has a fairytale reputation and is considered to be the luxury capital of the world. It is this reputation that prompted us to partner with ESSEC the leading business school for International, Executive and Luxury MBAs to provide the Bauer Study Abroad to Paris.

This trip is offered to Bauer Graduate students and will expose them to (1) the history and marketing of Luxury Brands, and (2) doing business and conducting marketing activities in an International setting. Students may take two courses for up to 6 credit hours, Strategic Brand Management and International Marketing, and both can be applied to the Marketing Certificate in Product Management.

The Paris Study Abroad is designed to be very experiential and to provide students an unique opportunity to understand how the French have marketed their culture to the world and remained the home to some of the oldest and most revered luxury brands

Some of the program highlights include:

  • History and tour of Paris, including a tour on the River Seine
  • Meeting with the American Chamber of Commerce and Luxury Brand Executives
  • Perfume workshop
  • Tour of famous house of embroidery, Lesage Ecole with an overview of the fashion industry and how it markets to designers
  • Visit Champagne Houses for insight into marketing and branding
  • Company visit and tour of Schlumberger Research and Development Center, including tours, executive debriefs, lunch and Q&A session

Logistics:

  • Program Dates: May 29 – June 4, 2017
  • Cost: $2,750.00 per student to include:
    • Hotel for 6 nights in a historic district in the heart of Paris within walking distance to the Louvre
    • Local transportation during stay
    • All breakfasts and some meals
    • Wi-fi access
    • Company tours and experiential outings
    • **Not included: airfare and tuition

Reserve your spot today:

  • The program is open to 24 students
  • If you are interested please email Paris2014@bauer.uh.edu to request a spot in the program with your Peoplesoft Number
  • We will send you an email confirming your spot in the program

Study Abroad: Bauer in Paris

Testimonials:

“The companies that we visited were all very interesting with Hands on tours and discussion.”

“I loved the visit to Schlumberger and how it highlighted how a company meets the needs of the market on an international scale, especially living in Houston and having the O&G industry being so important.”

“Everything was greatly planned with Hands on tours and discussion. I liked spending the morning and early afternoon with the class then being able to break out and do our own agenda afterwards.”

“Great experience, knowledgeable professors, and wonderful city!”

“I enjoyed the trip to ACC and Lesage. On these days, I truly felt like a student.”

“Great class! Learned more than I had imagined.”

“So interesting and great preparation for discussions for our case studies and for the trip in general.”

“The presentation that Jacques Sciammas gave was really useful! I felt like we got a great overview of France and how they conduct business.”

“The case studies were a great tool to generate discussion, learning and collaboration among the students. I got a lot of out reading everyone's comments and contributing my own.”

“I enjoyed choosing a book from the reading list and writing the book in a report. The book gave me a greater understanding of the luxury market and a deep appreciation for it.”

“Professor's passion for the subject matter was very infectious.”

“The sites we visited were relevant to the course.”


Video Highlights:

In June, students from the C. T. Bauer College of Business at the University of Houston embarked for the first time on a journey to Paris to study luxury brands and international marketing. Students spent a week touring manufacturers of skincare and cosmetic products, meeting CEOs and learning how perfumes are made and marketed.

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Information About…

 
Courses
 
Tentative itinerary

 

Information About...

 

Information About.....

Courses

Course Details:

Courses to be during Summer Session II timeframe from May 29 – June 4, 2017

  • All coursework outside of the weeklong trip to Paris will be online

 

Information About.....
Courses
Tentative itinerary

Although the itinerary for this trip is still tentative, past trips have included:

 

About
Courses
  • Management
    • Dr. Barbara Carlin
    • Prerequisite: Graduate Standing
  • GENB 6330  International Environment of Business
    • Professor Daniel Currie
    • Prerequisite: Graduate Standing

Tentative Itinerary
  • Company Visits
  • Market Study
  • Cultural Exploration
  • Personal Time on Own