Yashar Atefi
Published Work in Refereed Journal
Najmi, Manoochehr, Yashar Atefi, and Seyed Alireza Mirbagheri (2012), “Attitude toward Brand: An Integrative Look at Mediators and Moderators,” Academy of Marketing Studies Journal, 16 (1): 111-133.
Conference Presentations
“Training Spillover among Competing Salespeople,” with Michael Ahearne, James Maxham III, 5th Biennial Enhancing Sales Force Productivity Conference, Atlanta, GA, June 2015
“Training Spillover among Competing Salespeople,” with Michael Ahearne, James Maxham III, Todd Donavan, and Brad Carlson, AMA Winter 2015 – Sales and CRM Track, San Antonio, TX, February 2015.
“Cross-Selling Behavior of the Sales Force: The Effect of Salesperson-Owned Loyalty” with Michael Ahearne and Niladri Syam, INFORMS Marketing Science Conference,Boston, MA, June 2012.
“Housing Affordability: A Study of Real Estate Market in Iran,” with Farzad Minooei and Rambod Dargahi, 2010 International System Dynamics Conference, Seoul, South Korea, July, 2010.
