FINA 4310/MANA 4310: Behavioral Finance

Fall Semester, 2006

(Page last updated 10/29/2006)


 

 

The day-by-day assignments can be found after the course overview materials below.

 


  Some Administrative Details

Welcome to the FINA 4310/MANA 4310 Behavioral Finance course web page. The class is an undergraduate elective course offered by the Department of Management at the University of Houston main campus. The professor for this course is Dale Rude (713/743-4673 and drude@uh.edu).

Prerequisites for the course are FINA 3332 Principles of Financial Management and DISC 3331 Statistical Analysis for Business Applications I or their equivalents as judged by the Office of Student Services.

During Fall Semester 2006, the course will meet from 1 to 2:30 or 2:30 to 4 p.m. on Monday and Wednesday.


 My Teaching Philosophy and This Class

My teaching philosophy focuses on learning by doing. Thus, we will spend as little time as possible with formal lecture and as much time as possible with the class actively involved in exercises and activities that promote learning. An important learn-by-doing component of the class will be a team project. In teams, class members will collect decision data for a topic of their choice, analyze, and present the results in an oral presentation and in a written report at the end of the term. There will be three essay exams which will focus on application of the course theories and concepts to new situations.  


My Pledge

Time will pass quickly during class. We will study many interesting theories and concepts that you can apply to your own investments and those of others. During the many exercises and activities I have planned, you will make hundreds of decisions with money riding on them.


The Content of the Class

          For a good overview of the field, skim Nofsinger’s The Psychology of Investing (the publication information is listed below).

          The main purpose of the class is to provide you with conceptual tools that will help you to accumulate wealth.  Because the stock market is an important venue for building wealth, our focus will be on a) operating characteristics of the stock market and b) operating characteristics of you as a decision maker in that context.  We will examine four major questions.

          1) Can the stock market be predicted?  Long term success is most relevant. It is extremely difficult to accurately predict the market long term.

          2) Can one identify people or techniques that can predict the market?  Due to great variations in market returns, evaluation of predictors and prediction methods is difficult. 

          3) What decision processes are used by investors and how do they lead investors astray?  We are “programmed” to seek patterns in information and to extrapolate from limited information.  We find it easy to believe that we have found “the method.”  Unfortunately, the market is extremely unforgiving making it is very risky to believe that you can predict the stock market when you cannot.

     On a more formal level, behavioral finance is a) the study of how systematic departures from rationality affect financial markets and the welfare of investors and b) a new field focused on the interface between finance and the fields of psychology and management. Three general topics comprise the field. The first major topic is the decision behavior of individuals acting within a market context such as the stock market. A major focus is systematic errors that investors make. The second is application of psychological principles to predict market movement. Third are real world market anomalies, which are difficult to explain with market models such as the efficient market hypothesis. The emphases for the class are a) understanding individual decision behavior within a market context (85%), and b) applying psychological principles to modify parameters within market models (5%), and c) market anomalies (10%).

          4) How can retirement systems be designed to minimize organizational costs and maximize employee welfare?

 Behavioral decision theory is the psychology of judgment and decision making which has developed as a field of study over the last 50 years. It is an important foundation of behavioral finance which researchers has drawn on heavily as they have attempted to explain the behavior of the market and individual investors.


Books for the Class

Malkiel, B. G. (2003) A random walk down Wall Street (8th Ed.). New York: W.W. Norton and Company. An excellent presentation of the efficient market hypothesis by one of the crown princes of market efficiency. Pay special attention to the thorough discussion of market bubbles.

Nofsinger,J. R. (2004) The psychology of investing (2nd Ed.). Upper Saddle River, NJ: Prentice Hall. A new primer on behavioral finance.

Plous, S. (1993). The psychology of judgment and decision making. New York: McGraw Hill. This is an excellent summary of the psychology of decision making. These concepts are an important foundation of behavioral finance. We will read about one half to two thirds of it.

Stanley, T., & Danko, W. (1996) The millionaire next door. Marietta, GA: Longstreet Press. A best seller since it was published, this book will provide us with a useful introduction to the class.


 Laboratory Fee

There will be a $9.00 laboratory fee for the class which will be collected by the instructor. This is important because a core tenet of behavioral finance is that decisions be made with money riding on the outcome. A variety of classroom games and auctions will be played for real money. You must have paid the lab fee to play. You may win or lose money during these demonstrations. You will be paid your winnings and pay for your losses from the laboratory fees according to the rules of the demonstration. During the class, more money will be paid out to students than is paid in by them. However, some students will pay more money than they receive and some demonstrations will result in net losses to students in aggregate. If you miss an game/exercise, you forfeit the fee for that particular exercise to the class pool. For example, if you miss the auction/stock market exercise, the $5 from your lab fee which goes toward the auction will be forfeited to the class pool.


 Some General Investment Advice

A good starter mutual fund is the Vanguard Star Fund.  It has a low minimum investment ($1000) and a low expense ratio (.36%). Read more about it at http://flagship4.vanguard.com/VGApp/hnw/FundsHoldings?FundId=0056&FundIntExt=INT .  To invest, go to: http://flagship4.vanguard.com/VGApp/hnw/FundsProspectusReports?FundId=0056&FundIntExt=INT . As seen on the website, the fund investments approximate a mix of  50% MSCI US Broad Market Index, 25% Lehman Aggregate Bond Market Index, 12.5% Lehman 1-5 Year Credit Index, and 12.5% MSCI EAFE Index. It diversifies by investing domestically and internationally in stocks and also in bonds.  This is a useful suggestion but it is still important to do your own research and make a careful decision about where to invest.

Another potential strategy (if you have more $$$ to invest) is suggested by Walter Updegrave of Money magazine.  Read his column here: http://money.cnn.com/2006/02/10/pf/expert/ask_expert/index.htm.  I will ask my finance faculty friends about guidelines for dividing $$$ among foreign stock, domestic stock, and domestic bond index funds and share them with you later.  These funds for be great for long term investments such as retirement or children’s college funds.  Fidelity has Spartan Market index funds that have .1% expense ratios—an infinitesimal level of expense. Read more about them here:   http://personal.fidelity.com/products/funds/browse_frame.html . 


Assignment for Monday, August 21

1) Read overview of the class above.

2) Opportunity to read ahead assignment 1:  Read Stanley & Danko Chapters Introduction,1,2,3,5,8 (This will be assigned for 9/6).

3) Opportunity to read ahead assignment 2:  Read Malkiel Chapters 1,2,3,4,5,6,11,12 (This will be assigned for 9/11).

Assignment for Wednesday, August 23

1) Download note packet from here: 4310.NOTES.Fall.2006.doc (in Word).

2) Download up the stat quiz from here:  (STATQUIZ.doc)  and complete it.  Questions 1 through 4 are similar to those that might be asked on an exam. Question 5  are thought questions and are unrelated to exam questions. Refer to stat notes (pp. 10-14) as needed.  This will be not be handed in but will be used as a basis for discussion. (The statistics concepts that you will need for this class are correlation, mean, standard deviation, dummy coding, sum of the absolute differences, and autocorrelation.)

3) Bring $9 for the course lab fee (see description above).  If you wish to submit any assignments via email, also bring $1 for the optional course print fee.

4) If you did not receive the syllabus during class download it from here: 4310.Syllabus.Fall.2006.doc (in Word).

5) Read notes p. 7.

Assignment for Monday, August 28

Read notes pp. 8-10.

Prepare problems 1, 2, 4, and 5 on pp. 4-6.

The decision strategy (conjunctive, disjunctive, etc.) example which we worked in class (on 8/23) can be found here, complete with answers:  4310.Decision.Strategy.Example.with.Answers.doc.

Assignment for Wednesday, August 30

Prepare problems 1,2 on page 7 and problem 1, p. 24.

Read notes pp. 17-21. (You won’t understand many of these concepts as you read about them. That is OK.  We will spend a lot of time going over the concepts.)

Assignment for Monday 9/4

Email horse judgments to me by 6 p.m. If late with this, you will not be eligible for the cash prizes. Download the horse race spreadsheet from here: Horse.Race.Fall.2006-Protected.xls . When Excel asks if you want to update links, tell it no.  Speed rating is set up so the higher the speed rating number is,  the faster the horse is. Complete it, save it, and email it to me. Horse race instructions can be downloaded from here: Horse.Race.Instructions.doc.  The horse race project can be downloaded from here: 4310.horse.race.project.Fall 2006.doc.

Assignment for Wednesday, September 6

Millionaire Next Door “Have you read?” quiz.  If you wish, you can write a reaction paper in lieu of the quiz (see syllabus for instructions).

Stanley & Danko: Introduction, 1, 2, 3, 5, 8.

Download net worth worksheet from here and fill out:  Net.Worth.Worksheet.pdf    or from here: Net Worth Worksheet.doc.  During our discussion, I will not ask you about your net worth or income.  I may ask you about your Stanley-Danko ratio.

Team meeting.  List of team members is due.

Assignment for Monday 9/11

Utility project is due. If you have not paid the print fee, it is due in hard copy by 5 p.m. If you have paid the print fee, it is due by midnight via email

Prepare problems 2, 4  pp. 26-28

Assignment for Wednesday, September 13

Malkiel “Have you read?” quiz.  If you wish, you can write a reaction paper in lieu of the quiz (see syllabus for instructions).

Malkiel 1-6,11,12

Prepare problems 5, 6, 7 pp. 29-30

Download suggested team topics from here: 4310.Potential.Team.Project.Topics--Fall.2006.doc .  This is a list of suggested topics.  You can think of your own.

Team time.

Assignment for Monday 9/18

Horse race project is due. If you have not paid the print fee, it is due in hard copy by 5 p.m. If you have paid the print fee, it is due by midnight via email.  The horse race project can be downloaded from here:  4310.horse.race.project.Fall 2006.doc.

Suggested Arlie distributions (you fill in letters representing your judgments):

Order

Outcome                      A         B          C         D         E          F          G

Order                           1          2          3          4          5          6          7

Your Judgment

 

Odds

Outcome                         A   B   C   D   E   F   G

Order                           0          5          10        15        20        25        30        35

Your Judgment

 

Prepare problems 8,9,10,11,12  pp. 230-33.

Read notes pp. 36-44.

Assignment for Wednesday, September 20

Prepare problems 1,2 pp. 45-47

Read notes pp. 48-56.

Assignment for Monday 9/25

Exam 1. Learning objectives can be downloaded from here:  4310.Learning.Objectives.for.Exam.1-Fall.2006.doc.  Coverage of exam is listed in learning objectives. See exam preparation tips from former students below.    

I will begin passing out exams five minutes before the official start of class.  I will collect them from people who are still working five minutes after the official end of class.  This will give you a total of 90 minutes for the exam.  All cell phones and other electronic devices are to be turned off and stored out of sight.  During the exam, if you leave, you are finished with the exam.

From the syllabus “Secrets to Success:”

1.   Put forth a strong effort as you prepare for the exams. Know the learning objectives forwards/backwards/inside/out for exams.  Be able to apply concepts and theories to new situations.  When preparing, make up new problems and apply the course concepts. Study with other members of the class. 

2. Put forth a strong effort as you prepare for the exams.

 

Below are comments from three former students (all of whom did well) regarding testing in my classes:

 

-You can not just memorize facts, you must be able to apply the theories.

- The exams are not difficult, but they are not easy, you must be able to apply the theories

- All the examples that were discussed in class should be thoroughly understood.

- Your hand will probably fall off by the time you are done :)

 

With regard to your tests, I would say that they are definitely fair. 

Thinking about studying for them, the most helpful thing I found was - I believe this was your suggestion - to go through and outline your notes. 

Then, once I had a handle on the material itself, I would go through your in-class questions section by section and answer, using the concepts from the outline.  The examples/situations from the questions to me were really the most helpful part of studying, since they focused on application of the concepts vs. just memorization.  Also, I found that studying with other people was helpful - literally going thru the questions one by one as a small group and answering/discussing out loud... This helped flush out any lingering questions/misunderstandings that any of us may have had. 

 

Step 1:  Understand all of the concepts.  If you missed class, this will be very difficult.  If you don't understand the class notes completely, ask Dale or ask a classmate.  Also use the textbook or Internet as alternative sources.  If you don't understand the concepts, the next steps will not help you, since Dale's exams require you to be able to apply concepts learned in class.

Step 2: Be able to name all of the concepts that will be on the exam.  This will require a little memorization.

Step 3: Memorize all of the key points for each concept.  This requires a lot of memorization and I found note cards to be helpful.  (Note cards are also great if you find yourself in line at the grocery story.)

Step 4: At the beginning of the exam, before you look at any questions, write down all of the key concepts as well as the key points for each concept.  This way, you will have all of the answers to the exam in front of you, and the "only" thing you need to do is make sure you use the right concept with the right question.  Having a list of the "answers" also allows you to use process of elimination if you get stuck on a question.

The exams are fair, and the questions are similar to questions in the class handout.

 

Goble.slide.show.ppt

Assignment for Monday 10/2

Read Plous 10,11,13.

Prepare problems 1-6, pp. 57-59.

Assignment for Wednesday, 10/4

Stock market simulation.  If you have not signed up for a session, send me an email.  I have sessions from 1-2 p.m., 2-3 p.m., and 3-4 p.m. Indicate a preference among these times.  If space is available, I will assign you to your preferred time.

Download team assignment packet from here:  4310.Team.Project.Assignment-Fall.2006.doc. Please note that I will be taking attendance on team meeting days starting 10/2. The first team meeting that you miss is a freebie.  For the second and successive missed team meetings, fill out a Missed Team Meeting Form 4310.Missed.Team.Meeting.Form.doc, have your team mates sign, and submit it to me.

Sample projects:

          PAW-UAW: 4310PAWvsUAW-FINAL--Postable.doc

          Retirement Readiness: 4310.Retirement.Readiness.Project.Sample.doc

Assignment for Monday 10/9

Download exam 2 learning objectives from here:  4310.Learning.Objectives.Exam.2-Fall.2006.doc

For more information about Thomas Kuhn and paradigms read the following:  Kuhn.Profile.doc

We will process the results of the stock market simulation.

Assignment for Wednesday, 10/11

If you have not already done so, complete the financial literacy quiz:  Financial.Literacy.Quiz.doc

Plous 10,11,13

Team Meeting

Team project results summary due

 

For problems 5,6,7 pp. 58-59, assess whether the given finding is an anomaly, answering the questions:

          a) Does it exist?

          b) Can you make money from it?

          c) Will it persist?

         

Note. Any demonstration that investors are not experts or are make systematic errors as a group is an anomaly.  As is any demonstration that stock prices are systematically inaccurate.  If a study demonstrates that the market misprices a stock or stocks (e.g., a bubble), that is an anomaly.  EMH states that stocks will be randomly deviate from the underlying value but on average reflect it.  If a study demonstrates that some variable can be used to achieve abnormal returns by using it to predict future movements in stock price, that is an anomaly.  EMH implies that all cue validities should be zero when it comes to predicting the movements of stock prices. If a study demonstrates that the average investor is making a systematic error that causes them to make mistakes in their investments, that is an anomaly.  The rationalists assume that investors are experts and that they maximize utility as they make decisions.

 

Assignment for Monday 10/16

For more information about Thomas Kuhn and paradigms read the following:  Kuhn.Profile.doc

Nofsinger 5,6,7

Team meeting

Practice Problem:

     In a study of the composition of investor total asset holdings, Bodie and Crane (1997) obtained data regarding investments and allocation of assets from a survey which produced 1503 usable responses from individual investors.  They found that the proportion of total assets held in equities declines with age and rises with wealth consistent with the recommendations of expert practitioners and economic theory.  (That is, as people get older, they put a smaller proportion of their savings in stocks.  As respondent wealth increases a higher proportion of savings is invested in stocks.)

    a) What causal model(s) is (are) being tested? (2 points)

    b) Who are the decision makers that are being studied? (1 point)

    c) On the behavioralist vs. rationalist paradigm continuum below, place an X to represent your placement of the study on this continuum.  Briefly justify your answer using the two paradigms and the three relevant characteristics which we use to classify studies.  (8 points)

 

|----------------------------------------------------------------------------------------------------------------|

Behavioralist                                                                                                                Rationalist

Paradigm                                                                                                                     Paradigm

 

For this problems, assess whether the given finding is an anomaly, answering the questions:

          a) Does it exist?

          b) Will it persist?

          c) Can you make money from it?

Note. Any demonstration that investors are not experts or are make systematic errors as a group is an anomaly.  As is any demonstration that stock prices are systematically inaccurate.  If a study demonstrates that the market misprices a stock or stocks (e.g., a bubble), that is an anomaly.  EMH states that stocks will be randomly deviate from the underlying value but on average reflect it.  If a study demonstrates that some variable can be used to achieve abnormal returns by using it to predict future movements in stock price, that is an anomaly.  EMH implies that all cue validities should be zero when it comes to predicting the movements of stock prices. If a study demonstrates that the average investor is making a systematic error that causes them to make mistakes in their investments, that is an anomaly.  The rationalists assume that investors are experts and that they maximize utility as they make decisions.

Assignment for Wednesday, 10/18

Exam 2.

Download exam 2 learning objectives from here:  4310.Learning.Objectives.Exam.2-Fall.2006.doc

For more information about Thomas Kuhn and paradigms read the following:  Kuhn.Profile.doc

Assignment for Monday 10/23

Read pp. 60-61.

Team meeting.

Assignment for Wednesday, 10/25

Complete draft of team project is due by midnight.  Three points will be deducted if this deadline is missed.

Prepare problem 8 a-f, pp. 66-67

Read Plous 3,14,15,19

         Nofsinger 2

Assignment for Monday 10/30

Team presentations

Download guidelines and the schedule from here:  Team.project.presentation.guidelines.Fall.2006.doc

Assignment for Wednesday, 11/1

Team presentations

Final draft of team project and Division of Labor forms are due by midnight.  Three points off if complete draft is not received by midnight.

Assignment for Monday 11/6

Plous 6,9

Nofsinger 3,4

Exam 3 will be given on Monday, 11/27. Download the learning objectives for exam 3 from here:  4310-Learning.Objectives.Exam.3-Fall.2006.doc

Assignment for Wednesday, 11/8

Problems 1,2,3,4,5 pp. 65-66.

Assignment for Monday 11/13

Problems 6,7, p. 66; 1,3,4, p. 70

Assignment for Wednesday, 11/15

Career project is due.  It was assigned in class on October 23.  Download it from here:  4310.Career.project.fall.2006.doc

Problem 1, p. 72.

Assignment for Monday 11/20

HG Kim will show a Dr. Phil video and play the confidence game with you. The last $2.50 of your lab fee will be used by you in the confidence game. I will not be in class but will have office hours from 2-4 p.m. on Tuesday 11/21

Assignment for Wednesday, 11/22

No class---Thanksgiving Holiday.

Assignment for Monday 11/27

Exam 3.  Download the learning objectives for exam 3 from here:  4310-Learning.Objectives.Exam.3-Fall.2006.doc. For the 1 p.m. class, I will be handing exams out at 12:55 p.m. and collecting them at 2:25 p.m.  For the 2:30 class, I will be handing out exams at 2:30 and collecting them at 4 p.m.

Assignment for Wednesday, 11/29

Our guest speakers for the day will be Marlen Jaime, Qaasim Shittu, and Rashad Kussad.  If you are present for all of the guest speaker presentations, you will earn 1 extra credit point.  If you are late and/or leave early, you will not earn the extra credit point.

Assignment for Monday 12/4

Optional feedback memo is due. (No one will be told their exam 3 score before Tuesday, 12/5.)

Feedback Memo for Extra Credit.  Students can earn from zero to three extra credit points by submitting a feedback memo regarding the structure, conduct, and/or content of the course.  Number of points earned will depend upon offering thoughtful suggestions for improvement and meeting minimum length requirements.  Memos that focus only on positive aspects of the course will receive no more than 1 point.

     Topics covered might include (but need not be restricted to) any of the following:

a)      your experience in the class-how useful, interesting and/or appropriate the course was for you, what you learned.

  b) assignments-number, structure, timing, fairness of grading

  c) exams-format, coverage, fairness

  d) conduct of class sessions-pace, level, activities

  e) readings-number, usefulness

  f) class notes and sample assignments,

  g) course theories and concepts-number, appropriateness, omissions, usefulness

  h) motivational strategies used by the instructor-appropriateness, effectiveness, and

  i) overall structure of class-clarity, usefulness.

     Minimum length: 3 full double-spaced pages plus title page.  Maximum length:  5 double-spaced pages plus title page.