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Buyers have gone digital. Have you?

Today, 75% of the information needed by customers is learned before ever interacting with a sales professional — an 18% increase since 2011 and a testament to the importance of the digital world in the buying process.

With this upward trend in buyer behavior in the virtual world, it is a necessity for sales organizations to stay competitive by adapting to the changing market and learning unique strategies to gain buyer engagement.

This is where the Stephen Stagner Sales Excellence Institute, a global leader in sales research and digital sales knowledge, comes in.

We created Digital Sales Summit Awards (ADSSA), a two-day conference held at the University of Houston twice a year, with the goal to educate attendees in the five essential components of digital selling: leadership, structure, operations, technology, and innovation, all led by world-renowned business practitioners and leaders. The conference will be filled with opportunities to attend targeted sessions geared towards promoting salesperson performance and revenue.

About Digital Sales Summit & Awards

Digital Sales aims to provide a resource and venue to unite the study and practice of digital and inside sales, recognize practitioners who successfully contribute to the digital transformation of sales organizations, and advance and share that knowledge to solve the challenges of modern sales. Twice a year, Digital Sales hosts Digital Sales Summit & Awards to recognize the five best contributions to digital and inside sales. The contributions are Excellence in Leadership, in Structure, in Operations, in Technology and in Innovation. The five Winners of Digital Sales Awards will make a TED-Talk style presentation at the ADSSA and share their accomplishments, experience and vision about digital sales transformation.

The prestigious Digital Sales Awards program honors the work of corporations, executives and individuals who are advancing the use of digital, social, collaborative and virtual technology to improve sales management and practices that meet modern customer journey and expectations.



Wednesday, April 25
Time Event 
5-7 p.m. Registration Opens
6-6:45 p.m. Networking Game Night
6:45-7:30 p.m. Evening Chat with Thomas Dekle


Thursday, April 26
Time Event 
8-9 a.m.  Breakfast / Registration Opens
9-9:30 a.m. Meet the Board
9:30-10 a.m. Award Winner Presentation: Excellence in Innovation
10-10:30 a.m. Award Winner Presentation: Excellence in Technology
10:30-10:45 a.m. Break
10:45-11:15 p.m. Panel Discussion - Innovation, Technology
11:15-12 p.m. Featured Speaker - Amanda Hammett
12-1 p.m. Networking Lunch
1-1:30 p.m. Student Presentation & Recognition
1:30-2 p.m. Award Winner Presentation: Excellence in Operations
2-2:30 p.m. Award Winner Presentation: Excellence in Structure
2:30-2:45 p.m. Break
2:45-3:15 p.m. Award Winner Presentation: Excellence in Leadership
3:15-3:45 p.m. Panel Discussion - Operations, Structure, Leadership
3:45-4 p.m. Closing Remarks

Location & Lodging


Digital Sales Summit and Awards will take place on April 25 & 26 at The University of Houston Hilton Hotel.

Conference attendees will be just minutes from downtown Houston and its business district with William P. Hobby Airport (HOU) being only a seven mile drive away and with George Bush Intercontinental Airport (IAH) being just over twenty miles away.


Rooms are available at the ADSSA’s negotiated rate, starting at $169 per night (plus tax). Book by April 4, 2018 to enjoy this special rate.

To stay at the Hilton – University of Houston please complete your registration.

Register Now

Speakers & DS Board

Featured Speakers:

Thomas Dekle
VP, Global Digital Business Group, IBM

Amanda Hammett
Millennial Expert - Consultant / Trainer / Speaker, Core Elevation, Inc.



Digital Sales Board is Co-Chaired by:

Anneke Seley
CEO and Founder, Reality Works

Bob Perkins
Founder and Chairman, American Association of Inside Sales Professionals

Joël Le Bon, Ph.D.
Professor and Director of Professional Development, University of Houston Stephen Stagner Sales Excellence Institute


Excellence in Leadership Board

Sid Kumar
Global Head of Digital Business Development, CA Technologies

Ron Lee
Vice-President Strategy & Innovation, Inside Sales, ADP

Doug Roseborough
Group Vice-President, Oracle Digital


Excellence in Structure Board

Alice Coatalem
Vice-President Inside Sales, Enterprise Group EMEA, HPE

Megan Dahlen
General Manager, Global Inside Sales Innovation, Microsoft

Shahan Parshad
Senior Director, Head of North America SDR, Salesforce


Excellence in Operations Board

Elay Cohen
CEO, SalesHood

Scott Santucci
Director, Alexander Group & Founder of the Sales Enablement Society

Sylvain Tremblay
Vice-President, Global Virtual Sales & Customer Success, Cisco


Excellence in Technology Board

Bruce Church
Director, Direct Sales & Client Success, StorONE

Keith Richey
Senior Director, Global Marketing, LinkedIn

Koka Sexton
Digital Selling Strategist

Excellence in Innovation Board

Tom Nieto
Head of Sales Strategy & Execution, BOX

Kathleen Schaub
Vice-President, CMO Advisory & Customer Experience Practice, IDC

Barry Trailer
Partner, Sales Mastery & Research Principal CSO Insights/Miller Heiman Group

Sponsorship Opportunities & Levels

Digital Sales Summit & Awards is a two-day packed event with networking, interaction and engagement. The summit will allow you to meet key decision makers and organizations that are leading the digital sales field.

  • Stand out from your competition
  • Attract and engage customers with your brand and product offerings throughout 2018.
  • Get one on one attention from influencers in the nation’s leading organizations in the new digital sales world.
  • Gain recognition before, during and after the show.

Our ADSSA sponsorship team is dedicated to delivering strong and lasting value. Unfortunately, we are unable to accept Summit Sponsorships after March 9, 2018.

Ready to sponsor?
Select your level and register here:

Register Now

Thank you for your interest in sponsoring Digital Sales Summit & Awards. If you have any questions please contact ADSSA Guest Services. We look forward to seeing you at Digital Sales Summit & Awards!

Learn More about Sponsorship



DSSA Sponsorship
  • Includes 2 seats to ADSSA Conference
  • One award of $200 will be granted to the best students of the Digital Sales Class based on their rank on the Salesforce Dashboard. The Academy of Digital Sales Scholarships will be named after the sponsoring company (i.e., “Company X Digital Sales Scholarship”). The sponsoring company and the students will be recognized at the DSSA Conference.
  • Recognition at the DSSA Conference where you will have the opportunity to give out the scholarships on behalf on your organization
  • Logo and link on conference website
  • Opportunity to include company brochure in the DSSA Conference materials
  • Company Logo displayed in key areas of the conference
  • Opportunity to set up company display during networking luncheon

Ready to sponsor?
Select your level and register here:

Register Now

Thank you for your interest in sponsoring Digital Sales Summit & Awards. If you have any questions please contact ADSSA Guest Services. We look forward to seeing you at Digital Sales Summit & Awards!

Learn More about Sponsorship