Professor Betsy D. Gelb


Ph.D., University of Houston, 1973, Management. Teaching areas are marketing strategy and management, also Communication of Academic Research for doctoral students collegewide. Current research interests involve trademark/trade dress issues and other areas where marketing and legal issues meet, health care marketing, and advertising. Co-author of the books: Marketing is Everybody’s Business, Insights for Marketing Management, and Research at the Top: Better Data for Organizational Policy-Making. Has published in Harvard Business Review, MIT Sloan Management Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and others. Serves on editorial board of Current Issues and Research in Advertising.

A Tribute to Larry J. Sachnowitz

Please visit this page.

Marketing Jobs

If you would like free weekly e-listings of marketing jobs in Houston, the person to e-mail is He will put you on the distribution list.

Free and Low-cost Services

Life is not always smooth. As a student, you are entitled to a lot of free services. Please look at this link to see details if interested:

Public Speaking

If you feel less than confident about public speaking, UH offers a path to greater confidence: “Toastmasters

GENB 7390 General Business: Books an MBA Should Read - Fall, 2017


Contact Information

Phone: 713-743-4558
Building: 334 Melcher Hall
Room: 385G