Professor Betsy D. Gelb


Currently the Marvin Hurley Professor of Marketing & Entrepreneurship. Previously the Larry J. Sachnowitz Professor of Marketing & Entrepreneurship. Ph.D., University of Houston, 1973, Management. Teaching areas are marketing strategy and management, also Communication of Academic Research for doctoral students collegewide. Current research interests involve trademark/trade dress issues and other areas where marketing and legal issues meet, health care marketing, and advertising. Co-author of the books: Marketing is Everybody’s Business, Insights for Marketing Management, and Research at the Top: Better Data for Organizational Policy-Making. Has published in Harvard Business Review, MIT Sloan Management Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and others. Serves on editorial board of Current Issues and Research in Advertising.

Marketing Jobs

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Free and Low-cost Services

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Public Speaking

If you feel less than confident about public speaking, UH offers a path to greater confidence: “Toastmasters

MARK 7397, Description of the Summer Project

Contact Information

Phone: 713-743-4558
Building: 334 Melcher Hall
Room: 385G