Research Activities: Other Publications

  • Gelb, Betsy D., and Gabriel M. Gelb, "An Unlikely Marketing Lesson from Patent Lawyers," at (Harvard Business Review Blog), posted November 25, 2014.
  • Gelb, Gabriel M., and Betsy D. Gelb, "Patent Infringement: The Unsettled Story," IPPro Issue 14, posted April 16, 2013, pp. 11-12.
  • Yujuico, Emmanuel, and Betsy D. Gelb, "Getting Digital Statecraft Right," Foreign Affairs "Snapshot" Website posting, July-August, 2010.
  • Gelb, Betsy D., and Partha Krishnamurthy, "How to Market Health Reform," Houston Chronicle, October 18, 2009.
  • Gelb, Gabriel M., and Betsy D. Gelb, "When Appearances are Deceiving," Wall Street Journal "Business Insights," December 1, 2007.
  • Gelb, Betsy D., “Small Scale Research,” book review in Journal of Advertising Research, July-August, 2002.
  • Stanaland, Andrea S., and Betsy D. Gelb, “Prevention: Can It Be Profitably Marketed?” Journal of Health Care Marketing, winter, 1995.
  • Gelb, Betsy D., “Bad Publicity May Not Have the Results You Expect,” Healthcare Marketing Report, March, 1995.
  • Gelb, Betsy D., “Marketing Tools: Sensory Assistance - To Improve Your Hospital,” Journal of Health Care Marketing, summer, 1994.
  • Gelb, Betsy D., “Commentary: Turning Volunteers into Patients, and Vice Versa,” Journal of Health Care Marketing, spring, 1994.
  • Gelb, Betsy D., “We, the Health-Care Users, Seem to be Left Out in the Waiting Room Again,” Houston Chronicle, March 6, 1994.
  • Gelb, Betsy D., “Look at Trend Data to Understand the Marketing Environment,” The Academy Bulletin, Academy of Health Services Marketing, January, 1993.
  • Gelb, Betsy D., “Putting U.S. Health Care Behind of Berlin Wall?” Houston Chronicle, July 13, 1990.
  • Gelb, Betsy D., “Commentary: When to Advertise to Consumers, and When Not to,” Journal of Health Care Marketing, June, 1988.
  • Gelb, Betsy D., “Commentary: What Academic Research Can Offer the Health Care Marketer,” Journal of Health Care Marketing, December, 1987.

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