The Business of the Big Game
Video
“We buy stuff that pleases us, then we go on Facebook to tell others what we like. The Super Bowl is a heck of a story (for consumers) to talk about.”
—Partha Krishnamurthy
Conn Fellow Professor of Marketing
C. T. Bauer College of Business
at the University of Houston
“Who's going to win the Super Bowl? Houston...If people are familiar with Houston, it helps companies recruit employees, hospitals in the Texas Medical Center get patients from around the world, conventions and headquarters move here.”
—Betsy Gelb
Larry J. Sachnowitz Professor of Marketing
C. T. Bauer College of Business
at the University of Houston
Available Faculty Experts
Dejun Tony Kong
Assistant Professor of Management
Contact Us
Amanda Sebesta
Senior Communications Coordinator
C. T. Bauer College of Business
University of Houston
agsebesta@bauer.uh.edu
Betsy Gelb
Larry J. Sachnowitz Professor of Marketing
Who Wins From the Big Game?
As sports fans prepare to watch arguably the biggest game of the year, consumers are gearing up for their own event — Super Bowl commercials. With an average of 114 million viewers tuned in to last year’s game, advertisers and consumers alike are looking forward to memorable and impactful commercials. Trends this year might reflect the tone and tenor of what’s happening across the country, according to Bauer College faculty member Betsy Gelb.
Bauer College Larry J. Sachnowitz Marketing Professor Betsy Gelb is available to share what consumers can expect when it comes to commercials during the big game.
×Bill Gilmer
Director, Institute for Regional Forecasting
What's the ROI for Houston?
Planning, preparation and a lot of money has gone in to improving the city of Houston ahead of the big game on Feb. 5, but will that pay off for the City of Houston?
According to Bauer College economist Bill Gilmer, the city is set to see an overall gain of $700 million taxable sales, $50 million in net hotel room rent, $7.25 million new sales tax revenue for METRO, $6.8 million for the city, and about $3 million in hotel occupancy tax revenue for the city and county.
Bauer College Institute for Regional Forecasting Director Bill Gilmer is available to share his perspective on the potential financial gains for Houston after its time as a host site.
Media Mentions
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For Houston, Super Bowl May be 'Just a Big Party'
Fox Business | February 3, 2017
Partha Krishnamurthy
Conn Fellow Professor of Marketing
The Value of Social Storytelling
As Houstonians gear up for a week of events leading up to the big game, many residents are also getting ready to spend their cold-hard cash. With ticket prices in the thousands, and numerous events ranging from free to not-so-free, consumers have to ask themselves, “Is this worth all that money for a one-time experience?” That question might be answered by the value of what can be shared with others (including a Facebook post), says Bauer College faculty member Partha Krishnamurthy.
Bauer College Marketing Professor Partha Krishnamurthy is available to talk about why consumers might spend so much for a one-time event.
Media Mentions
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Super Bowl May, Or May Not, Mean Big Bucks For Houston
Financial Advisor | January 26, 2017
