The Houston Issue
Bauer College Celebrates Business in the Bayou City
This content was developed in late 2019 and early 2020, before the unprecedented global impact of the COVID-19 pandemic, which has no doubt changed the lives of all our students, alumni, partners, faculty and staff, and continues to evolve each day.
FEATURES
A Landmark Year
Bauer College's Wolff Center for Entrepreneurship Marks Historic Year
The last year has been transformative for the students, alumni, faculty, staff and friends of the Cyvia and Melvyn Wolff Center for Entrepreneurship at the C. T. Bauer College of Business. (With video.)
Why I Give Back
Bauer Alumni Share Insight on Staying Connected to Houston's Business School
Across the city of Houston, in boardrooms, offices and coworking spaces, you’ll no doubt find Bauer College alumni of all ages, each with their own story of perseverance and dedication.
STUDENTS
Gaming the Industry
Bauer Entrepreneurship Senior Fuses Tech, Healthcare and Business
A Bauer College entrepreneurship student has a novel approach to helping patients with spinal damage retain mobility – video games.
Rain or Shine
Bauer Finance Senior Finds Opportunity at Every Turn
Zill Momin, whose parents came to the United States from India in the 1980s, has leveraged her experience at Bauer College, earning recognition from TD Ameritrade with the NextGen scholarship.
FACULTY
Evaluating TV Ad Effectiveness
Bauer Researcher Develops Framework for Online Behavioral Response
Bauer professor Rex Du is exploring the effectiveness of TV advertising, using online behavioral response, in recent research.
On the Road Again
Bauer College Dean Researches Tech Solution to Traffic Congestion
By using intelligent transportation systems (ITS), metropolitan areas are finding ways to reduce congestion on the roads, according to research from Bauer College Dean Paul A. Pavlou.
Uncovering Online Authenticity
Assistant Professor Mark Grimes’ Research Suggest Mouse Movements Show Deception
Assistant Professor Mark Grimes is coauthor of a new study that shows technology may hold the key to more transparent online interactions.
Featured Video: Wolff Center for Entrepreneurship is #1!
The first floor lobby of Melcher Hall was transformed into a celebratory party ― complete with the Spirit of Houston Cougar Marching Band ― as the C. T. Bauer College of Business at the University of Houston announced to the campus community that the Cyvia and Melvyn Wolff Center for Entrepreneurship was ranked #1 on the 2020 list of Top 50 Undergraduate Schools for Entrepreneurship Studies. Read the story →
PROGRAMS
Engage, Innovate, Transform
Bauer Aims to Transform Lives with
a World-Class Education
In recently unveiling its 2020-2025 Strategic Plan, Bauer College has embarked upon a bold plan designed to drive excellence at all levels, aiming to transforms the lives of students, organizations, and even society at large. (With video.)
Leading the Way
Bauer College Appoints Inaugural Associate Dean of Research, New Graduate Directors
Several Bauer College faculty members have taken on leadership roles to help guide, shape and grow key areas, including research and graduate programs.
Transformative Collaboration
Bauer's Inclusive Leadership Initiative, Women in Leadership Course Creating Opportunities for More Diverse Environments
Greater diversity in the workforce results in greater profitability and value creation. It is no wonder that organizations aim to correct inequities in workplace compensation and advancement and provide more emerging women leaders in work environments.
COMMUNITY
Advocate Extraordinaire
Bauer MBA Applies Business Acumen to Law Practice Business
The army taught Bauer alumnus Andrew J. Cobos how to argue for the underdog. Today his joint MBA-JD has prepared him to be a top personal injury lawyer with his own firm.)
The Spice of Life
Bauer Alumna Brings Family Tradition to Gourmet Salsa Business
Marisol Garcia De la Cruz (MBA ’15) launched a gourmet salsa brand in Houston with business partner Stephanie Goni Fuentes that brings bold flavors and family traditions with artisanal, small batch recipes.)
Finding Synergies
Bauer College Names New Director of Alumni Relations
In his role, Giovanni Rosselli will focus on creating value by leveraging the college’s network of alumni and friends.
IN EVERY ISSUE
LETTER FROM THE DEAN
Paul A. Pavlou
We must recognize the rapidly changing nature of business education while also embracing emerging technologies, welcoming leading-edge approaches, while leveraging and revamping our existing strengths.
EDITOR'S LETTER
Jessica Navarro
This issue celebrates the City of Houston — a city that mirrors the diversity, tenacity and ingenuity of the Bauer College community.
LATEST FACULTY RESEARCH
Thought Leadership Highlights
In this issue, we highlight research and recognition in the fields of marketing, supply chain management, and management and leadership.
SEMESTER EVENTS
Making History
See a collection of curated photos of the Bauer community participating in some of the Spring 2020 semester's biggest events.
