Page 12 - Stephen Stagner Sales Excellence Institute - C. T. Bauer College of Business - University of Houston
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Degree Programs Mission: To prepare students for careers in selling, facilitates
internships and provides career placement.
OUR GRADUATE PROGRAM
The PES certicate in Sales Leadership will improve your eectiveness in selling yourself, your ideas, and your company’s goods
and services. It also will improve your understanding of how to manage customer relationships, especially business-to-business
relationships with strategic customers, and how to lead a sales force.
SEMESTER 2
CUSTOMER SALES
RELATIONSHIP LEADERSHIP
SEMESTER 1 MANAGEMENT
Customer Lifetime Value Organizational Leadership
STRATEGIC Sales Force Activity Sales Forecasting
SELLING Management Rewards & Compensation
Customer Prioritization Personnel Management
Selling Process
Major Account Management
Complex Buying Centers
SUMMER SEMESTER
BUSINESS TO BUSINESS
MARKETING
DEGREE PROGRAMS
Identify and Analyze B2C & B2B
Successfully Market
Research Specic Industry
For additional information regarding our graduate-level program, Segments
please email cherman@uh.edu.
