Page 13 - Innovative Practice Awards Program - INNOVATION SYMPOSIUM 2017 - C. T. Bauer College of Business

When Woodbranch Investments Corporation began development on the site in 2013, there were several chal-
lenges that needed unique solutions. Houston’s own Jackson & Ryan architects, needed to develop a way to
aesthetically connect the existing garage to the new site. The 30-year-old parking garage provided a constraint
as it needed to be worked around to maximize the height of the tower. The tower’s foundation required a 30’
deep excavation adjacent to the south face of the garage. Market Square Tower is located on a historic site, the
excavation uncovered historical construction material and this was turned into a positive by having the Preser-
vation Society salvage and repurpose the 19th century bricks in order to obtain the ‘Good Brick Awards’.

This project is a nice melding of coastal luxury multifamily and brings in the best of both worlds for a unique
masterpiece. Most properties are proven to be classic when they are able to stand the test of time. With such a
broad base of unique amenities, developers and operators alike should pay attention to see what amenities will
stay and which are duplicated into other communities.

Stanford Alexander Center for Excellence in Real Estate
13