Page 14 - Innovative Practice Awards Program - INNOVATION SYMPOSIUM 2017 - C. T. Bauer College of Business

CONCLUSION

Within Houston’s various employment centers, achieving the kind of destination environment that embodies
‘Live, Work, Play’ will continue to be the ultimate goal for developers and investors. A growing portion of the
population has begun to abandon the ‘big house with the big yard and two-car garage’ and have embraced the
urban environment. This movement has been primarily driven by the success of the mixed-use development
and the growing demand to stay connected. Many consumers, young and old, want to feel like they are a part
of the community, even if it’s as they walk into their apartment lobby. Those consumers value an active lifestyle
in a walkable environment, surrounded by others who want the same thing. Real estate developers and city
leaders must work together to capitalize on this opportunity and help ensure that Houston remains a top-tier
city for decades to come. That said, suburban living will not be going away soon, as there will always be custom-
er segments that prefers that lifestyle and thoughtful value-creators will continue to flourish in peak markets as
well as economic troughs.

Multifamily - Living Elevated
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