Professor Vanessa Patrick


Dr. Patrick has a PhD in Business from the University of Southern California, Los Angeles. She has an MBA in Marketing and a BS degree in Microbiology and Biochemistry from Bombay University in India. She comes to the University of Houston from the University of Georgia. Dr. Vanessa Patrick's research interests include the study of affect (mood and emotions), art and aesthetics, hedonics and luxury branding, and intertemporal issues in choice and consumption. Her research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Journal of the Academy of Marketing Science and Empirical Studies of the Arts. Dr. Vanessa Patrick is a MSI Young Scholar nominated by the Marketing Science Institute, is the winner of the 2008 Davidson Honorable Mention Award for the Best article in Journal of Retailing 2006 (Volume 82), and was awarded a best paper of the Overall Conference and Best paper for the Consumer Behavior Track at the American Marketing Association Summer Educators Conference (2007). At the University of Georgia she was named Outstanding Marketing Teacher for Honors Day and was selected as one of the University of Georgia's Top 10 Professors by the Academic Affairs Committee of the Student Government Association. Awarded the LeRoy and Lucille Melcher Faculty Excellence in Research Award by The Bauer College of Business in 2010. Vanessa Patrick has worked in advertising and brand consultancy for six years prior to her academic career in multinational agencies like Ogilvy and Mather and J. Walter Thompson, working with companies like DeBeers Consolidated Mines, Kimberly-Clark, Unilever, L'oreal and Bacardi. She has also worked as a consultant to companies like the Coca-Cola Company, CNN and Hallmark.

Contact Information

Phone: 713-743-3661
334 Melcher Hall
Houston, TX 77204-6021
Room: 385J
Office Hours:
by appointment