Professor Vanessa Patrick
"Who dares to teach must never cease to learn."
- John Cotton Dana (1856-1929). American librarian and museum director.
As a teacher, I see myself as a mentor, a motivator, a change-agent, and a role model. My goal is to make a difference in my students’ lives by sharing my knowledge, interest and passion for the subject matter. Simply put, I enjoy teaching, have a flair for it and feel at my best in front of a class.
Undergraduate: MARK 3339
In my undergraduate classes, I aim to create a friendly, but professional, environment that emphasizes interactive knowledge exchange and active learning. In order to draw on students’ own experiences as well as teach them the tenets of marketing, I rely on interactive classroom techniques that involve a hands-on approach to understanding the subject. I have developed group exercises and have a collection of videos and case studies that allow for a very dynamic and interesting classroom environment. In this class I try to promote their ability to think analytically and relate the course material to the world outside the classroom. Three hallmarks of my approach to undergraduate teaching include: 1) engaging students in class discussions, 2) encouraging them to be critical of the theories they learn, and, 3) teaching them to substantiate their arguments and recommendations with strong evidence.
Graduate: MARK 8337
With my graduate doctoral students, my main objective is to help them transition from students to scholars. While I strive to keep them abreast of the latest theoretical contributions in the field, I also aim to use the classroom environment to share practical insights about publishing, conferences, presentations and careers.