Working Papers
- Co-Creation with Bandwagon Effects N. Syam, R. Dargahi, and J. Hess
- On Testing Moderation Effects in Experiments Using Logistic Regression, James D. Hess, Ye Hu, Edward Blair
- Lead Products as a New Store Choice Factor: Theoretical Extension and Empirical Verification,
Pilsik Choi and James D. Hess - Competitive Customer Relationship Management: Acquisition versus Retention,
Niladri Syam and James D. Hess - Unidentifiable Relationships in Conceptual Marketing Models
