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  C. T. Bauer College of Business
Niladri Syam, Assistant Professor
Associate Professor of Marketing. Ph.D. (Management Science) and M.S.(Operations Research), from the University of Texas at Dallas, USA. Prior to that he recieved his B.S. and M.S. (Mathematics) from the University of Delhi, India. Before joining the faculty at the Bauer College of Business Prof. Syam spent two years at Tilburg University in the Netherlands. His research has appeared in Marketing Science and Review of Marketing Science.  He has served on the editorial board of Marketing Science. In 2008, he was one of two professors in the Bauer College of Business to receive the Melcher Award for Excellence in Research.
Curriculum Vitae
Professor Syam's resume is available as a Word document. (.doc 43 KB)
Research Papers
Professor Syam's research papers are available as PDF or Word documents by clicking on the appropriate links below.
Ram C. Rao and Niladri B. Syam " Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets," Marketing Science, Vol 20, No.1 Winter 2001, 61-81.
Niladri B. Syam and Nanda Kumar “On Customized Goods, Standard Goods, and Competition” Marketing Science, Vol.25 No. 5, 2006, 525-537.
Niladri B. Syam, Partha Krishnamurthy, and James Hess “That’s What I Thought I Wanted? Models of Miswanting and Regret of Customized Products,” Marketing Science, 2008, Vol 27, No. 3, May-June, 379-397.
Putting One-to-One Marketing to Work: Personalization, Customization and Choice, Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, and Z. John Zhang, Marketing Letters, 2008, 19:305-321.
Niladri B. Syam and James Hess, “Acquisition versus Retention: Competitive Customer Relationship Marketing.”


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Contact Information

Niladri Syam
Office Hours:
By Appointment
713 743-4568
375F MH



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