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  C. T. Bauer College of Business


MARK 4338 – Info for Marketing Decisions

This course is intended for students requiring knowledge of marketing research for their particular goals and aspirations. Class sessions will be devoted to discussion of selected concepts, and applications. The emphasis is on understanding the various methods used in marketing research and also an appreciation of when to and when not to use particular methods. The students will get practice in actual data analysis so as to get a deeper understnading of how the methods work.



  Class Schedule
  Lecture 1
  Guest Lecture
  Lecture 2
  Lecture 3
  Lecture 4
  Lecture 5
  Lecture 6
  Lecture 7
  Lecture 8-9
  Lecture 10-11
  Lecture 12
  Lecture 13-14
  Lecture 15
  Lecture 16
  Lecture 17-18
  Lecture 19-20
  Grades: Mid Term 1
  Grades: Mid Term 2
  CI and Hyp Test Class Illustration
  Supermarket Project
  Candy Project






Contact Information

Niladri Syam
Office Hours:
By Appointment
713 743-4568
375F MH


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