MARK 4338 – Info for Marketing Decisions

This course is intended for students requiring knowledge of marketing research for their particular goals and aspirations. Class sessions will be devoted to discussion of selected concepts, and applications. The emphasis is on understanding the various methods used in marketing research and also an appreciation of when to and when not to use particular methods. The students will get practice in actual data analysis so as to get a deeper understnading of how the methods work.

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