Research Activities: Publications in Conference Proceedings

  • Cismaru, Magda, and Betsy D. Gelb, “Antecedents of ‘Brand Loyalty’ in 401 (k) Plans as Clues to Purchase Criteria for Retirement Investments,” Asian-Pacific Advances in Consumer Research 6 (2004), eds. Young Won Ha and Youjae Yi, 52-55.
  • Harris, Judy, and Betsy D. Gelb, “Assessing the Relevance of the Air Travel Consumer Report: An Empirical Analysis,” abstract in 1994 Proceedings, American Marketing Association.
  • Gelb, Betsy D., “Boycotts: A Force Which May Shift Marketing Emphasis,” Proceedings, 16th Annual Macromarketing Seminar, Vancouver, 1991.
  • Zinkhan, George M. and Betsy D. Gelb, “Repetition, Social Settings, Perceived Humor, and Wearout,” in Marvin E. Goldberg, Gerald Gorn, and Richard W. Pollay (eds), Advances in Consumer Research 17, (1990) Association for Consumer Research, Provo, UT, 438-441.
  • Gelb, Betsy D., and Kathleen Williamson, “Wringing Dollars Out of Data,” Symposium Digest, Academy of Health Services Marketing, American Marketing Association, 1989.
  • Gelb, Betsy D., and Samuel V. Smith, “A Model of Post‑Purchase Processes Determining Satisfaction/Dissatisfaction with a Professional Services Provider,” abstract in 1988 Proceedings, American Marketing Association.
  • Gelb, Betsy D., “The Effect of Content vs. Context Variables on Student Satisfaction,” in Russell Belk, et al, eds., 1984 Proceedings, American Marketing Association.
  • Gelb, Betsy D., “Deriving Course Content:  Advertising Management as an Example,” in Kenneth Bernhardt, et al, eds., 1981 Proceedings, American Marketing Association.
  • Gelb, Gabriel M., and Betsy D. Gelb, “Applications of Research Findings in Industrial Advertising,” in Peter LaPlaca, ed., 1979 Proceedings, American Marketing Association.
  • Gelb, Gabriel., and Betsy D. Gelb, “When Advertising Research Goes Beyond Advertising,” in Betsy D. Gelb, ed., 1978 Proceedings, American Marketing Association.
  • Gelb, Gabriel M., and Betsy D. Gelb, “Big Payoffs from Low‑Budget Research,” in William Locander, ed., 1976 Proceedings, American Marketing Association.
  • Gelb, Betsy D., “Hedge Hogs:  Consumer Hoarding as a Response to Shortages and Inflation,” in Edward M. Mazze, ed., 1975 Combined Proceedings, American Marketing Association.
  • Gelb, Betsy D., “Influences on Pricing Decisions in Low‑Income Neighborhoods,” in Thomas V. Greer, ed., 1973 Combined Proceedings, American Marketing Association.

Contact Information

Phone: 713-743-4558
Email: gelb@uh.edu
Building: 334 Melcher Hall
Room: 385G