About: Other Professional Activities
- Presenter, Social Marketing Conference, Austin, TX, 2004
- Journal of Current Issues and Research in Advertising, editorial review board, 2001-ongoing
- Journal of Marketing editorial review board, 1992-1998; reviewer, 19821992, 1999, 2001; abstracts editorial staff, 197880
- Journal of Advertising Research editorial review board, 1981-2004
- Journal of Advertising reviewer, 1984-88, 1990-ongoing
- Marketing Health Services (formerly Journal of Health Care Marketing), 1982- 1998, editorial review board 1998-2002
- Journal of Business Research, reviewer, 1991
- Hospital & Health Services Administration reviewer, 1990
- Journal of Public Policy and Marketing reviewer, 1990-ongoing
- Journal of Consumer Research reviewer, 1985, 1988
- Journal of Marketing Research reviewer, 1993, 2003
- Journal of Macromarketing reviewer, 1983-85
- Journal of Consumer Marketing editorial review board, 1983-1986
- Psychology and Marketing reviewer, 1985
- American Marketing Association reviewer, 1981-84, 1989-90, 1992, 2002; discussant, 1988, 1990
- Association for Consumer Research reviewer, 1980-1986; session chairperson, 1980, 1983, 1986; discussant, 1984
- Discussant, AMA conferences on Marketing and Minorities (1976) and Strategic Market Planning (1982 and 1986)
- American Hospital Association Society for Healthcare Marketing and Public Relations, speaker at national meeting, 1989
- Touchstone Awards judge, 1990
- Peer reviewer, Office on Smoking and Health, U.S. Centers for Disease Control, 1992
- Reviewer, JCAHCO Quality Journal, 1993
- Reviewer, national conferences on marketing and public policy, 1993-94
