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Dr Keith Cox

TABLE OF CONTENTS
   
First Quiz
Chapter 1 Introduction & Change
Chapter 2 Markets
Chapter 3 Buyer Behavior
Chapter 4 Marketing Information
Second Quiz
Chapter 5 Environmental Forces
Chapter 6 Business Strategy
Chapter 7 Marketing Strategy
Third Quiz
Chapter 8 Pricing Strategy
Chapter 9 Product Strategy
Chapter 10 Service Strategy
Fourth Quiz
Chapter 11 Supply Chain Strategy
Chapter 12 Retailing Strategy
Chapter 13 Promotion Strategy