Dr Cox

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Dr Keith Cox

Chapter 9 - Product Strategy

1. Apple is Most Valuable Brand

2. Audio Books

3. Baby Carrots

4. Betamax Failure

5. Brand Killers

7. Greek Yogurt

8. Kodak Decline

9. Lifestraw in Africa

10. Samsung Brand Extention

11. Tesla Electric Car

12. Vizio Brand Extention