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Dr Keith Cox
Chapter 7 - Marketing Strategy
1.
Barbie's History
2.
Blue Bell Ice Cream
3.
Cannibalize Your Products
4.
Cliff Notes
5.
Cross-Selling
6.
Girl Scout Cookies
7.
Heinz Blue Ketchep
8.
Jeans for Mature Women
9.
Lemonade Lessons
10.
On-line Dating
11.
Ralph Lauren Retail Store
12.
Shipping BMW's to China
13.
Textbook Costs
