Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Dr. Vanessa Patrick

We have three noteworthy stories to share today based on research by our Bauer faculty.

Across the globe, people experienced shortages of essential items during the pandemic, however, everyone did not stockpile in the same way. Our first story provides insights on stockpiling behavior across 131 countries/regions. Our second story showcases the value of corporate storytelling. The research finds that a firm's decision to change their investments is shaped by the positive narratives of competing firms. Our final story highlights some valuable best practices for using AI-powered conversational agents.

All very interesting work, I hope you agree!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Photo: Johannes Habel

Stockpiling Across Cultures

Associate Professor Johannes Habel of the Department of Marketing & Entrepreneurship and his co-authors used country-level data on cultural values, pandemic reaction policies, and other key variables as well as global mobility data from Google, in producing their research, "Consumer Stockpiling Across Cultures During the COVID-19 Pandemic," which has been accepted for publication in the Journal of International Marketing.

Photo: Hyunkwon Cho

Do Positive Narratives Increase Investments?

Accounting research that was developed by a C. T. Bauer College of Business doctoral graduate in his dissertation has been published in a top accounting journal. "How Do Firms Change Investments Based on MD&A Disclosures of Peer Firms?" is based on the graduate work of former Bauer student Hyunkwon Cho, now a faculty member of Sungkyunkwan University in Korea. The co-author is Professor Volkan Muslu, coordinator of the Department of Accountancy & Taxation's doctoral program.

Photo: Mark Grimes

Conversational Agents or Human Interaction?

C. T. Bauer College of Business Assistant Professor Mark Grimes has conducted several research studies that break down what does and doesn't work when it comes to chatbots. His latest, "Mental models and expectation violations in conversational AI interactions," published recently in Decision Support Systems, involved an experiment with 175 participants where some participants were told they were interacting with a CA, while others were told they were interacting with a human.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.