Research for the Real World.


Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston
Research Pioneer

Bauer Research Honored for Long-Term
Contribution to Marketing Theory

Seshadri Tirunillai

Bauer Assistant Professor of Marketing Seshadri Tirunillai and his co-author Gerard Tellis of the University of Southern California were recently awarded the 2019 William F. O’Dell Award honoring the Journal of Marketing Research article published five years ago that has made the most significant long-term contribution to marketing theory, methodology and practice.

Advertising & Attitudes

Bauer Research Reveals New Insights
About Advertising Effectiveness

Rex Du, Professor of Marketing at Bauer College, uses cutting edge technology and massive data sets to close the uncertainty gap when it comes to how advertising dollars work. Two of his recent studies reveal new insights about advertising effectiveness. Each has been singled out for recognition by prominent groups that serve to connect industry with the latest academic research.

Positive Influence

Bauer Professor Among 40 Under 40 Best
Business School Professors in the World

Bauer College Management & Leadership Associate Professor Dejun “Tony” Kong has been named to Poets&Quants’ prestigious "40 Under 40" Best Business School Professors 2019 list.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.