Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Vanessa Patrick

The two research stories in today's newsletter provide insight into important questions about the changing face of business. The first story sheds light on the role that local banks play in local communities. The second story deals with the issue of data accuracy by devising a method to account for social desirability bias in online surveys. Our final story covers some notable research recognitions of two Bauer faculty.

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Elizabeth Berger

Relevance of Local Banks

Banks are growing larger and their brick-and-mortar footprints are steadily shrinking. Assistant Professor Elizabeth Berger with the Bauer College of Business at the University of Houston says the natural question is: Do local banks matter anymore?

Xiao Ma

Removing Bias

New research from C. T. Bauer College of Business professor Xiao Ma explores methods researchers can use to account for Social Desirability Bias in online surveys.

Research Recogntion

Professor Vanessa Patrick and Associate Professor Xiao Ma were among 116 University of Houston (UH) faculty members recently honored at the 50-in-5 celebration event. UH launched the program to increase research and scholarly activity by 50 percent over the course of five years. Faculty were celebrated for achievements in two 50-in-5 categories: Impact 50 and National Recognition. Impact 50 recognizes UH faculty with the highest impact factors on peer-reviewed journal publications.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.

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