Working Papers
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On Testing Moderation Effects in Experiments Using Logistic Regression, James D. Hess, Ye Hu, Edward Blair
- Lead Products as a New Store Choice Factor: Theoretical Extension and Empirical Verification,
Pilsik Choi and James D. Hess - Spontaneous Selection: The Comparative Influence of Consumer, Producer and Retailer Factors on Impulsive Buying,
J. Kacen, J. Hess, D. Walker - Competitive Customer Relationship Management: Acquisition versus Retention,
Niladri Syam and James D. Hess - Bricks or Clicks? Consumer Attitudes Toward Traditional Stores and Online Stores,|
J. Kacen, J. Hess, W. K. Chiang. - Unidentifiable Relationships in Conceptual Marketing Models
- How Do You Properly Diagnose Harmful Collinearity in Moderated Regressions? P. Chennamaneni,R. Echambadi, J. Hess, N. Syam
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“Buying Status” by Choosing or Rejecting Luxury Brands and their Counterfeits, S. Oneto, J. Hess, B. Gelb
