Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Author Gretchen Rubin observed, "The days are long but the years are short". Indeed, it is hard to believe that we are getting to the end of summer — a summer like no other!

In this edition of our newsletter, I am happy to share three stories. The first story is a tale of piracy and intrigue in which Assistant Professor Shijie Lu presents a natural experiment that sheds light on what happened when Netflix was blocked in Indonesia in 2016. The second story is about six of Bauer's marketing faculty who now serve with the best and brightest in the world on the editorial review board of the leading marketing journal – the Journal of Marketing Research. Finally, our newest episode of Bauer Business Focus looks at the pros and cons of telecommuting.

Have a great week!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Going "Over-the-Top"
Bauer Researcher Looks at Effects of Blocking Netflix and Pirating Content

Assistant Professor Shijie Lu of the Department of Marketing & Entrepreneurship, who tracks global media streaming habits using quantitative analysis has co-authored a study that sheds light on implications of the emergence of over-the-top (OTT) media to copyright protection.

Editorial Appointments
Six Bauer Faculty Appointed to Peer-Reviewed
Journal Editorial Board

Photo: Faculty Apointments

Six marketing faculty members at the C. T. Bauer College of Business now serve on the editorial review board of the Journal of Marketing Research (JMR) editorial review board. Reappointed this year are Professor Michael Ahearne, Assistant Professor Shijie Lu, Associate Dean of Research and Professor Vanessa Patrick and Assistant Professor Seshadri Tirunillai. Professor Rex Du and Associate Professor Sam Hui are new appointees to the JMR editorial board this year.

Bauer Business Focus
The Pros and Cons of Teleworking

Working from home may sound like a dream, but telework has both benefits and challenges for employees and companies. Professor Steve Werner with the Bauer College of Business at the University of Houston, explains.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.