Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Dr. Vanessa Patrick

The goal of the Bauer doctoral program is to produce top-notch scholars — future stewards of their respective disciplines — by creating a culture of excellence in research, teaching and service. The lead story in today’s newsletter features the 38th Annual Doctoral Symposium hosted by the Marketing department, and attests to the emphasis we pay to doctoral education at Bauer.

The next two stories focus on recent research accomplishments of two Assistant Professors, Shih-Chi (Sana) Chiu (Department of Management & Leadership) and Bin Li (Department of Accountancy & Taxation).

The Bauer College is also delighted to host the 11th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) on June 10-11, 2021, organized by a committee of leading researchers, led by Professor Angelika Dimoka. The conference is virtual and free, but registration is required. For details and to learn more about the cutting-edge research that will be discussed, please visit:

With warm regards and best wishes,

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Department of Marketing & Entrepreneurship Hosts
38th Annual Doctoral Symposium

Photo: Symposium

Topics presented this year showcased a wide range of research. Examples include the impact of marijuana legalization on cigarette smoking; accuracy of Yelp and Amazon reviews; misperceptions about disabilities in advertising; the impact of rideshare platforms on the cost of vehicles and the implementation of a new quantitative model to predict consumer decision-making.

Photo: Shih-Chi (Sana) Chiu

Radical Business Leaders

New research from the C. T. Bauer College of Business recommends proactively developing radically different business leaders in response to global sustainability crises. In “Wanted: Heroic Leaders to Drive the Transition to ‘Business Beyond Usual,’” published in Strategic Organization, Assistant Professor Shih-Chi (Sana) Chiu of the Department of Management & Leadership and two co-authors note that a recent World Economic Forum report concludes that the five biggest global risks are linked to environmental issues.

Photo: Bin Li

Mitigating Unexpected Financial Constraints

A new study from the C. T. Bauer College of Business examines how some companies use aggressive tax planning to mitigate the impact of unexpected financial constraints. Assistant Professor Bin Li, of Bauer’s Department of Accountancy & Taxation, is one of the authors of “Do Financing Constraints Lead to Incremental Tax Planning? Evidence from the Pension Protection Act of 2006,” (Campbell, J., Goldman, N., Li, B.), recently accepted for publication in Contemporary Accounting Research, a top accounting journal.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.

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