Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Photo: Paul A. Pavlou

Dean Paul A. Pavlou Ranked Second Most Productive Researcher in the World by Association for Information Systems

The Association for Information Systems (AIS) has ranked C. T. Bauer College of Business Dean and Cullen Distinguished Chair Professor Paul A. Pavlou the second most productive researcher in the world. Bauer's Department of Decision & Information Sciences placed 14th in the world for productivity, according to the AIS Research Ranking, which was just updated to include 2020 publications.

Photo: Nina Huang

Online Shopping: Register. Purchase. Repeat.

Online shopping is at an all-time high. In the latest episode of Bauer Business Focus, Professor Nina Huang with the Bauer College of Business at the University of Houston talks about new research that explores how businesses can create repeat customers.

Photo: Kevin Hong

How Do We Manage the Crowd?

A recent paper from a team of Information Sciences (IS) researchers that includes C. T. Bauer College of Business Professor and Bauer Senior Fellow Yili (Kevin) Hong, begins to answer a timely question for platform operators, “How do we manage the crowd?” The research, “How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit,” (Gordon Burtch, Qinglai He, Hong, Dokyun Lee), forthcoming in the Top Tier academic journal Management Science, identifies a method for shaping UGC creative content online.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.