Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Dr. Vanessa Patrick

This edition of the newsletter underscores the thought leadership of Bauer faculty in cutting-edge areas of research. Our first story highlights the advances that Dean Paul A. Pavlou is making in understanding how to attract investors to crowdsourcing projects. In our second story, Professor Dusya Vera weighs in on actionable insights for managers on the use of improvisation in decision-making. Our third story focuses on the work by Professor Chet Miller on the implications of setting stretch goals.

Happy Reading!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Photo: Paul A. Pavlou

Attracting Investors

A study by Dean and Cullen Distinguished Chair Professor Paul A. Pavlou of the C. T. Bauer College of Business offers insight into the implications of initiating a lottery to attract investors to crowdfunding projects, a relatively new promotional tool in crowdfunding platforms.

Photo: Dusya Vera

The Value of Improvisation

Research from Dusya Vera, a Professor of Management & Leadership at the C. T. Bauer College of Business, explains how crisis management that draws from paradoxical approaches to decision-making – comprehensiveness, intuition, and improvisation – is often the most successful.

Photo: Chet Miller

The Stretch Goal Paradox

The impact of leaders setting wildly ambitious goals – think Southwest Airlines' attempting to achieve a 10-minute turnaround between flights – continues to engage C. T. Bauer College of Business Management & Leadership professor Chet Miller whose insights on the topic were recently included in a new book.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.