Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Dr. Vanessa Patrick

I am delighted to share some cutting-edge new research by our faculty and doctoral students. Our first story deals with the hot topic of bitcoin and outlines the benefits and risks for investors. Our second story explores how websites employ user registration to retain visitors matters. Our third story shows that different goal orientations serve as a lens by which we view career success and life satisfaction.

I enjoyed reflecting on each of these new insights from our Finance, Information Systems and Management and Leadership departments, and I hope you do too!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Photo: James Yae

Risks and Rewards

Research from the C. T. Bauer College of Business helps investors better understand the inherent benefit and risk of Bitcoin, the flagship cryptocurrency that debuted in 2008. In a working paper under review by The Journal of Financial and Quantitative Analysis, Visiting Assistant Professor of Finance James Yae and Bauer College doctoral student George Tian clear up some of the mystery behind investing in digital currency that has no fixed value.

Photo: Nina Huang

Keeping Online Consumers Engaged

Knowing what keeps online consumers engaged with a seller's website (and what turns them away) is nearly as valuable to e-commerce vendors as money in the bank. Research from Nina Huang, Associate Professor and Bauer Fellow in the Department of Decision & Information Sciences at Bauer College, shows surprising benefits for altering the usual practice of asking customers to register at the end of an online shopping transaction.

Photo: Eun Young Nae

Motivating and Managing Employees

New research from the C. T. Bauer College of Business analyzes the relationship between employees' career success, life satisfaction, and goal orientation. Eun Young Nae, a doctoral a candidate in Management & Leadership from the Bauer College, is one of the co-authors of “When Career Success Enhances Employees' Life Satisfaction: Different Effects of Two Types of Goal Orientations,” published by Personnel Review.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.