The Internet Explosion
KPMG survey, Management Accounting- London, 1996:
- UK top 100 companies (annual revenue more than 200m) expect 1 in every 5 sales to come directly via the Internet in 5 years representing a total of 170 billion
- today, however, more than 80% of the surveyed companies cannot attribute any sales to the Internet
- of the current sales not more than 2-3% takes place over the Internet
- expected sales 17% over the next five years
- only 59% of the companies have allocated marketing budget to the Internet
- 50% have a budget of less than 10,000