The Internet Explosion

• Hoffman, et.al., Vanderbilt University, 1996:

  • Internet user profile is shifting from a highly educated, young male to more mainstream
  • an estimated 28.8 million people in the US who are 16 years or older, have access to the Internet
  • 16.4 million people use the Internet
  • 11.5 million people use the WWW
  • 1.51 million people have used the WWW to purchase something

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