Expanding Expertise

Bauer College bolsters faculty ranks with noted researchers.

Doctoral Dreams

Bauer College welcomes Fall 2025 Ph.D. cohort with vision, purpose and encouragement.

Ancient Fables, Modern Impact

Bauer Executive DBA student presents narrative research at EMS Conference.

Bauer Business Focus

Interviews with Bauer experts on Houston Public Media discussing compelling issues that affect the Houston business community.

Sales Innovation: The Power of Customer Conversations

Bauer College Associate Professor of Marketing, Johannes Habel, offers tips for retail investors. “In the business of sales, there is a lot of importance put on customer conversation.” Listen now.

Recent Publications and Acceptances

By Department

Department of Decision & Information Sciences

Porra, J., Hirschheim, R., Land, F., & Lyytinen, K. (2025). Seventy years of information systems development methodologies from early business computing to the Agile era: A two-part history. Part 1: From Pre to Early ISD methodology era — The emergence of ISD methodologies and their golden era (1880–1980). Journal of Information Technology.

Dilibe, O., Aron, R., Pathak, P., and Tanasak, K., ‘The Internet of Things: Reducing the Bullwhip Effect in Hospital Supply Chains’ Journal of Operations Management (forthcoming).

Department of Marketing & Entrepreneurship

Schmitz, Bianca, Julian Schmalstieg, Olaf Plötner, Andreas Eggert, and Johannes Habel (2025), “Selling radical innovations,” Industrial Marketing Management, 130, 74-91.

www.bauer.uh.edu/research

Vanessa Patrick
Associate Dean of Research
vpatrick@uh.edu

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The C. T. Bauer College of Business is an AACSB Accredited Business School.
The University of Houston is an EEO/AA institution.