Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston
Dr. Vanessa Patrick

With our first story, I am delighted to introduce you to the eight new highly accomplished tenure-track faculty who have recently joined Bauer. We are delighted to welcome them!

The faculty spotlight in today's newsletter features Associate Professor Nina Huang who discusses the implications of her new paper that deals with promotional incentives.

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Bauer Welcomes Eight Tenured-Track Faculty
New Bauer Faculty Focus in Areas of Analytics, Healthcare, Inclusive Leadership, Fintech, Sales, and Accounting

Photo: Faculty Goals

The C. T. Bauer College of Business welcomes a stellar group of experienced academic leaders in 2020.

Exclusive Incentives
Bauer Researcher Examines Effectiveness of Promotional Incentives

Nina Huang

Nina Huang, who recently joined Bauer as Associate Professor and Bauer Fellow in the Department of Decision & Information Sciences, co-authored the forthcoming paper in MIS Quarterly that systematically investigates promotional incentives that take into account online shoppers' dual roles as both purchasers and sharers.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.