Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

I am delighted to share two articles that describe new research by Bauer faculty that have to do with very relevant business topics: (1) how to assess the economic impact of the marketing of socially responsible products, and, (2) the role of AI as a tool to enhance creativity. Our final story showcases my own experience as a Fulbright Specialist and the opportunity the Fulbright program affords U.S. scholars to have a global impact.

Happy reading!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Photo: iPhone in Hand

Positioning the Product

Newly published research from the C. T. Bauer College of Business employs game theory to better understand the economic impact of the marketing of socially responsible products.

The research was conducted as a component of Hannan Sadjady Naeeni's dissertation research in collaboration with his Ph.D. co-chairs, Professor Funda Sahin and Professor E. Powell Robinson Jr. of Bauer College's Department of Decision & Information Sciences. Naeeni is now an Assistant Professor of Supply Chain Management at Longwood University.

Photo: Artist drawing on tablet

AI and Creativity

Artificial intelligence makes just about any task possible without a human. Decision & Information Sciences Assistant Professor Jove Hou at the Bauer College of Business looks into what it might mean for creativity.

Photo: Vanessa Patrick

Extending Knowledge

Associate Dean for Research and Marketing Professor Vanessa Patrick of Bauer College recently served as a Fulbright Specialist at a university in Indonesia, conducting a month-long project at the School of Business and Management at the Institute of Technology (SBM-ITB) in Bandung.

Patrick is a consumer psychologist with expertise in self-regulation, personal leadership, everyday consumer aesthetics and inclusive design. She is the author of "The Power of Saying No: The New Science of How to Say No that Puts you in Charge of your Life."


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.

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