GM -- The Road from Bad to Worse... (continued)
Under Roger Smith, CEO from 1981 to 1990, GM moved boldly, but often in the wrong direction.
GM remained a vertically integrated company that at one time manufactured 70% of its own parts.
Its costs were much higher than either its U.S. or Japanese competitors.
Gm has made steady improvements in car quality
Its selection and styling have lagged behind its competitors.
GM’s market share has plunged from 52% (1960’s) to 33% today.
GM created an entirely new automobile with a totally new division, labor force, and production system based on Japanese model. Saturn was a market triumph at a very high cost ($5 billion).