GM -- The Road From Bad to Worse
Sloan separated the firm into five separate operating groups and divisions (Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac)
Each division functioned as a semiautonomous company with its own marketing operations.
By the 1960’s, GM started having trouble building
smaller cars to compete with imports.
It started eliminating differences between divisions
By the mid 1980’s, customers could not tell a Cadillac from a Chevrolet.
The engines of low-end Chevys were also found in high-end Oldsmobiles.
Its own brands started to compete against one another.