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Biography
Dr Keith Cox
Class Notes
Chapter 1
Introduction & Change
Chapter 2
Markets
Chapter 3
Buyer Behavior
Chapter 4
Marketing Information
Chapter 5
Environmental Forces
Chapter 6
Business Strategy
Chapter 7
Marketing Strategy
Chapter 8
Pricing Strategy
Chapter 9
Product Strategy
Chapter 10
Service Strategy
Chapter 11
Supply Chain Strategy
Chapter 12
Retailing Strategy
Chapter 13
Promotion Strategy
