Bio
Weixing Ma is a doctoral student in Marketing at the University of Houston. Her current research interests lie in deciphering various consumer behaviors, such as the subconscious mechanisms that impact consumers' decision making and influence their consumption experience.
Prior to receiving her graduate training, Weixing had an opportunity to work for the Finance and Development Program of Asia-Pacific Economic Cooperation (APEC). After achieving an enhanced international perspective through such work experience, Weixing moved on to be a business consultant. She gained in-depth understanding of the corporate world during her successful consulting experience, which rewarded her both professionally and personally (it magically led her to meet her beloved husband). Having literally grown up on a university campus, Weixing is truly delighted to have found her way back to the academic world, where she immensely enjoys the abundant intellectual challenges.
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