Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston

Photo: Jamie Belinne

Best Practices Across Borders

Jamie Belinne, Associate Dean for Career and Industry Engagement at the C. T. Bauer College of Business, is serving as a Fulbright Specialist at the Wroclaw University of Economics and Business (WUEB) in Poland this fall.


Photo: Vanessa Patrick

Societal Impact

Research on inclusive product design from C. T. Bauer College of Business Associate Dean for Research and Marketing Professor Vanessa Patrick and co-author Candice Hollenbeck of the University of Georgia has been recognized for its potential for societal impact.


Photo: Bin Li

Cell Phone Data and
Refinery Outages

Refinery outages have a substantial impact on local gas prices, but many remain unreported. Assistant Professor of Accounting and Bauer Research Fellow Bin Li at the C. T. Bauer College of Business says big data may hold the key to keeping markets informed.


Photo: Bowen Luo

Location, Location, Location: Data Based Marketing

Even with the growing increase in location-based data available to marketers, Assistant Professor of Marketing Bowen Luo at the C. T. Bauer College of Business says businesses should keep other consumer behavior in mind when advertising.

 

The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.