LITERATURE REVIEW


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Cognitive Schemes Richard Bagozzi Review by:
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Emotions Richard Bagozzi Review by:
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Goal Setting Richard BagozziReview by:
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Goal Striving Richard BagozziReview by:
Review Needed
The Impact of Power on the Management of Channel Relationships, including the connection between Power and Relationship Marketing Gary L. FrazierReview by:
Review Needed
What We Understand about the Organization of Channels of Distribution Gary L. FrazierReview by:
Review Needed
An Examination of How Domestic Channels are Managed in Comparison to Channels of Distribution in Foreign Markets Gary L. FrazierReview by:
Review Needed
Inter-Organizational Relationships Jan B. HeideReview by:
Review Needed
Inter-Organizational Cooperation Jan B. HeideReview by:
Review Needed
Vertical Integration Jan B. HeideReview by:
Review Needed
Vertical Control Jan B. HeideReview by:
Review Needed
Trust Jan B. HeideReview by:
Review Needed
Transaction Cost Theory Jan B. HeideReview by:
Review Needed
Manager's Use of Information Michael J. HoustonReview by:
Review Needed
Global Marketing: Standardized vs Localized Jan B. HeideReview by:
Review Needed
The Validity and Reliability of Conjoint Analysis Wagner KamakuraReview by:
Review Needed
List-segmentation in Direct Marketing Wagner KamakuraReview by:
Review Needed
Unobserved Heterogeneity in Choice Models Wagner KamakuraReview by:
Review Needed
The Theory and Practice of Electronic Commerce Wagner KamakuraReview by:
Review Needed
Diffusion of Innovations: Macro and Micro Level Approaches Wagner KamakuraReview by:
Review Needed
Response-based Market Segmentation Wagner KamakuraReview by:
Review Needed
Customer-Satisfaction Measurement Wagner KamakuraReview by:
Review Needed
Category Management Wagner KamakuraReview by:
Review Needed
Neural Networks and Data Mining Wagner KamakuraReview by:
Review Needed
Advertising Effects on Consumer Behavior Kevin Lane KellerReview by:
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Brand Extension Effects Kevin Lane KellerReview by:
Review Needed
Integrated Marketing Communications: Interactions of Different Communication Options (e.g., Advertising and Promotions) Kevin Lane KellerReview by:
Review Needed
Effects of Brand Knowledge on Consumer Response to Marketing Activity Kevin Lane KellerReview by:
Review Needed
Development of International Marketing Thought Masaaki "Mike" KotabeReview by:
Review Needed
Marketing's Interfaces with R&D and Manufacturing Masaaki "Mike" KotabeReview by:
Review Needed
Global Sourcing Strategy Masaaki "Mike" KotabeReview by:
Review Needed
Why is Interest in International Marketing Research Declining in the U.S while Increasing in Foreign Countries Masaaki "Mike" KotabeReview by:
Review Needed
Latent Class Mixture Models V. KumarReview by:
Review Needed
International Market Segmentation V. KumarReview by:
Review Needed
Recent Developments in Choice Models V. KumarReview by:
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Market Structure Analysis V. KumarReview by:
Review Needed
Retail Patronage Behavior Robert F. LuschReview by:
Review Needed
Consumer Search Behavior Brian T. RatchfordReview by:
Review Needed
Consideration Sets Brian T. RatchfordReview by:
Review Needed
Price Premiums for Branded Products Brian T. RatchfordReview by:
Review Needed
Relation between Satisfaction and Subsequent Choice Brian T. RatchfordReview by:
Review Needed
Trade-off between Retail Margins and Services provided by Retailers Brian T. RatchfordReview by:
Review Needed
Classical Conditioning and Consumers' Evaluative Judgments Terence A. ShimpReview by:
Review Needed
The Role of Product Packaging on Consumer Choice Behavior Terence A. ShimpReview by:
Review Needed
Synergistic Effects of Point-of-Purchase Displays along with Price Discounts and Feature Advertising Terence A. ShimpReview by:
Review Needed
Fear Appeals in Advertising Barbara B. SternReview by:
Review Needed
Comedic Appeals in Advertising Barbara B. SternReview by:
Review Needed
Use of Rhythm and Rhyme in Advertising Appeals Barbara B. SternReview by:
Review Needed
Representation of Minority Voices in Marketing/Consumer Research in the U.S Barbara B. SternReview by:
Review Needed
Services/Goods Advertising: Intangible vs Tangible Appeals Barbara B. SternReview by:
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Gender Responses to Advertising Barbara B. SternReview by:
Review Needed
New Product Introduction and Growth Gerard J. TellisReview by:
Review Needed
Market Entry Gerard J. TellisReview by:
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Advertising Effectiveness Gerard J. TellisReview by:
Review Needed
Promotion Strategy Gerard J. TellisReview by:
Review Needed
Pricing Strategy Gerard J. TellisReview by:
Review Needed
SignallingP. "Rajan" VaradarajanReview by:
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Leveraging Information Technology for Competitive AdvantageP. "Rajan" VaradarajanReview by:
Review Needed
Improving Performance of Service Providers Barton A. WeitzReview by:
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Measuring Customer Service Perceptions Barton A. WeitzReview by:
Review Needed
Motivating Salespeople Barton A. WeitzReview by:
Review Needed
Survey Approaches to Willingness to Pay Russell S. WinerReview by:
Review Needed


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