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Dr Keith Cox
Chapter 9 - Product Strategy
1.
Apple is Most Valuable Brand
2.
Audio Books
3.
Baby Carrots
4.
Betamax Failure
5.
Brand Killers
6.
Crayolas
7.
Greek Yogurt
8.
Kodak Decline
9.
Lifestraw in Africa
10.
Samsung Brand Extention
11.
Tesla Electric Car
12.
Vizio Brand Extention
13.
Zip Lines