Paul A. Pavlou

Cullen Distinguished Chair Professor

Paul Pavlou


Paul A. Pavlou is the Dean of the C. T. Bauer College of Business at the University of Houston. He is also a Cullen Distinguished Chair Professor of Information Sciences.

Paul received his Ph.D. from the University of Southern California. His research has been cited over 70,000 times by Google Scholar, and he was recognized among the “World’s Most Influential Scientific Minds” by Thomson Reuters based on an analysis of “Highly Cited” authors in Economics & Business for 2002-2012. He was ranked #1 in the world in publications in the top two Information Systems journals (MISQ & ISR) during 2010-2016.

Paul is a Distinguished Fellow of the INFORMS Information Systems Society. He won several Best Paper awards for his research, including the Sheth Foundation award for “Long-Term Contributions to Marketing” in the Journal of Marketing (2019), the Maynard Award for the “Most Significant Contribution to Marketing” in the Journal of Marketing in 2015, the ISR Best Paper award in 2007, and the 2006 IS Publication of the Year award. He won the Best Paper award in 2012, the Runner-Up to the Best Paper of the 2005, the Best Interactive Paper in 2002, and the Best Student Paper award in 2001 from the Academy of Management. Paul also won several Reviewer awards, including the 2009 Management Science Meritorious service award, the ‘Best Reviewer’ award of the 2005 Academy of Management Conference, and the 2003 MISQ ‘Reviewer of the Year’ award. Paul is currently a Senior Editor at ISR and earlier at MISQ and JAIS. Paul also won the Best Doctoral Dissertation award of the 2004 International Conference on Information Systems. He received over $2,000,000 in grants from funding agencies, such as the National Science Foundation (NSF).

His research appeared in Management Science, Information Systems Research, MIS Quarterly, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Decision Sciences, Journal of Management Information Systems, Journal of the Association of Information Systems, among others. His research spans several disciplines (information systems, marketing, strategy, operations, decision sciences) with emphasis on data science, analytics, artificial intelligence, digital business strategy, and research methods.


Research Interests

  • Data Science and Artificial Intelligence
    • Data Analytics, Business Analytics, Big Data, Internet of Things, Augmented Intelligence
  • Emerging Technologies and Digital Transformation
    • Online Markets, Auctions, Financial Technologies, Artificial Intelligence, Machine Learning
  • Digital Business Strategy
    • Dynamic Capabilities, IT Strategy in Turbulent Environments, Chief Information Officer
  • Research Methods
    • Causal Modeling, Bayesian Networks, Longitudinal Growth Modeling, Neuroimaging Methods


Selected Publications

  1. Venkatraman, Vinod, Angelika Dimoka, Khoi Vo, Paul A. Pavlou (2021), “Relative Effectiveness of Print and Digital Advertising: A Memory Perspective,” (conditionally accepted in Journal of Marketing Research).
  2. Liu, Bailing and Paul A. Pavlou (2021), “Achieving a Balance between Privacy Protection and Data Collection: A Field Experimental Examination of a Theory-Driven IT Solution,” (conditionally accepted in Information Systems Research).
  3. Ganju, Kartik, Paul A. Pavlou, and Hilal Atasoy (2021), “Do Electronic Medical Record Systems Inflate Medical Reimbursements?” (forthcoming in Management Science).
  4. Lee, Gene, Kwark, Young, Paul A. Pavlou, and Liangfei Qiu (2021), “On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data” (forthcoming in Information Systems Research).
  5. Chen, Pei-yu, Paul A. Pavlou, W u , S h i n y i , and Yang, Yang, (2021), “Enhancing Open Innovation Contests in Online Markets,” (forthcoming in Production and Operations Management).
  6. Atasoy, Hilal, Rajiv Banker, and Paul A. Pavlou (2021), “Information Technology Skills and Labor Market Outcomes for Workers,” (forthcoming in Information Systems Research).
  7. Gong, Jing, Paul A. Pavlou, and Alvin Zheng (2021), “On the Use of Probabilistic Uncertain Rewards on Crowdfunding Platforms: The Case of the Lottery” Information Systems Research, 32, 1, 115-129.
  8. Wang, Ada, Greenwood, Brad, and Paul A. Pavlou (2020), “Tempting Fate: Social Media Posts, Loss of Followers, and Long-Term Sales,” MIS Quarterly, 44, 4, 1521-1571.
  9. Park, YoungKi, Paul A. Pavlou, and Nilesh Saraf (2020), “Configurations of Innovation Ambidexterity using Information Technology,” Information Systems Research, 31, 4, 1376-1397.
  10. Cheng, Aaron, Min-Seok Pang, and Paul A. Pavlou (2020), “Mitigating Traffic Congestion: The Role of Intelligent Transportation Systems,” Information Systems Research, 31, 3, 653-674.
  11. Burtch, Gordon, Hong, Kevin, Huang, Nina, and Paul A. Pavlou (2020), “Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Platform,” Information Systems Research, 31, 2, 431-448.
  12. Yadav, Manjit and Paul A Pavlou, (2020) “Technology-enabled interactions in digital environments: a conceptual foundation for current and future research” Journal of the Academy of Marketing Science, 48, 1, 132-136.
  13. Pang, Min-Seok and Paul A. Pavlou (2019), “On information technology and the safety of police officers,” Decision Support Systems, 127, 113-143.
  14. Wu, Shin-yi and Paul A. Pavlou (2019), “Optimal Fixed-Up-To (FUT) Pricing for Information Services,” Journal of the Association of Information Systems, 20, 10, 4,
  15. Zhang, Bin, Paul A. Pavlou, and Ramayya Krishnan (2018), “Direct Versus Indirect Peer Influence in Large Social Networks,” Information Systems Research, 29, 2, 292-314.
  16. Jain, Hemant, Balaji Padmanabhan, Paul A. Pavlou, and Raghu Santanam (2018), “Special Issue of Information Systems Research — Humans, Algorithms, and Augmented Intelligence: The Future of Work, Organizations, and Society,” Information Systems Research, 29, 1, 250-251.
  17. Hong, Yili (Kevin) and Paul A. Pavlou (2017), “On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services,” Information Systems Research, 28, 3, 547-562.
  18. Hong, Yili (Kevin), Paul A. Pavlou, Shi, Nan, and Kanliang Wang (2017), “On the Role of Social Distance and Fairness in Designing Effective Social Referral Systems,” MIS Quarterly, 41, 3, 787-809.
  19. Hu, Nan, Paul A. Pavlou, and Jennifer Zhang (2017), “On Selection Biases in Online Product Reviews,” MIS Quarterly, 41, 2, 449-471.
  20. Atasoy, Hilal, Rajiv Banker, and Paul A. Pavlou (2016), “On the Longitudinal Effects of IT Use on Firm-Level Employment,” Information Systems Research, 27, 1, 6-26. (Lead Article).
  21. Hong, Yili (Kevin), Alex Wang, and Paul A. Pavlou (2016) “Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets,” Information Systems Research, 27, 1, 49-69.
  22. Kartik, Ganju, Paul A. Pavlou, and Rajiv Banker (2016), “Does Information and Communication Technology Lead to the Well-Being of Nations? A Country-Level Empirical Investigation,” MIS Quarterly, 40, 1, 417-430.
  23. Söllner, Matthias, Benbasat, Izak, Gefen, David, Leimeister, Jan M., and Paul A. Pavlou (2016) “Trust,” MIS Quarterly Research Curations, Ashley Bush and Arun Rai, Eds., October 31, 2016.
  24. Venkatraman, Vinod, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E. Hershfield, Masakazu Ishihara, and Russell S. Winer, (2015) “Predicting Advertising Success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling,” Journal of Marketing Research, 52, 4, 436-452.
  25. Zheng, Zhiqiang (Eric), Paul A. Pavlou, and Bin Gu (2014), “Latent Growth Modeling in Information Systems Research: Basic Tenets, Extension, and Practical Guidelines,” Information Systems Research, 25, 3, 547-568.
  26. Yadav, Manjit and Paul A. Pavlou (2014), “Marketing in Computer-Mediated Environments: Research Synthesis and New Directions,” Journal of Marketing, 78, 1, 20-40.
  27. Hong, Yili and Paul A. Pavlou (2014), “Product Fit Uncertainty: Nature, Effects, and Antecedents,”Information Systems Research, 25, 2, 328-344.
  28. Ou, Carol, Paul A. Pavlou, and Robert Davison (2014), “Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated-Communication Technologies,” MIS Quarterly, 38, 1, 209-230.
  29. Bharadwaj, Anandhi, Omar A. El Sawy, Paul A. Pavlou, and N. Venkatraman (2013), “Digital Business Strategy: Toward a Next Generation of Insights,” MIS Quarterly, 37, 2, 471-482.
  30. Bharadwaj, Anandhi, Omar A. El Sawy, Paul A. Pavlou, and N. Venkatraman (2013), “Visions and Voices on Emerging Challenges in Digital Business Strategy,” MIS Quarterly, 37, 2, 633-661.
  31. Gefen, David and Paul A. Pavlou (2012), “The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures,” Information Systems Research, 23, 3, pp. 940-959.
  32. Dimoka, Angelika, Yili (Kevin) Hong, and Paul A. Pavlou (2012), “On Product Uncertainty in Online Markets: Theory and Evidence,” MIS Quarterly, 36, 2, pp. 395-426.
  33. Rai, Arun, Paul A. Pavlou, Ghiyoung Im, and Steve Du (2012), “Inter-firm IT Capability Profiles and Communications for Co-Creating Relational Value: Evidence from the Logistics Industry,” MIS Quarterly, 36, 1, 233-262.
  34. Dimoka A., Banker, R.D., Benbasat, I., Davis, F.D., Dennis, A.R., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P., Pavlou, P. A., Müller-Putz, G., Riedl, R., vom Brocke, J., and Weber, B. (2012), “On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS,” MIS Quarterly, 36, 3, 679-702.
  35. Pavlou, Paul A. (2011), “State of the Information Privacy Literature: Where Are We Now and Where Should We Go,” MIS Quarterly 35, 4, pp. 977-988.
  36. Dimoka, Angelika, Paul A. Pavlou, and Fred D. Davis (2011), “Neuro-IS: The Potential of Cognitive Neuroscience for Information Systems Research,” Information Systems Research, 22, 4, 687-702.
  37. Banker, Rajiv, Nan Hu, Paul A. Pavlou and Jerry Luftman (2011), “Strategic Positioning, CIO Reporting Structure, and Firm Performance,” MIS Quarterly, 35, 2, 487-504.
  38. Pavlou, Paul A. and Omar A. El Sawy (2011), “Understanding the Elusive Black Box of Dynamic Capabilities,” Decision Sciences, 42, 1, 239-273.
  39. El Sawy, Omar A., Arvind Malhotra, Youngki Park, and Paul A. Pavlou (2010), “Seeking the Configurations of Digital Ecodynamics: It Takes Three to Tango,” Information Systems Research, 21, 4, 835-848.
  40. Pavlou, Paul A. and Omar A. El Sawy (2010), “The ‘Third Hand’: IT-Enabled Competitive Advantage in Turbulence through Improvisational Capabilities,” Information Systems Research, 21, 3, 443-471.
  41. Zheng, Zhiqiang (Eric) and Paul A. Pavlou (2010), “Toward a Causal Interpretation for Structural Models: A New Bayesian Networks Method for Observational Data with Latent Variables,” Information Systems Research, 21, 2, 365-391.
  42. Benbasat, Izak, David Gefen, and Paul A. Pavlou (2010), “Introduction to the Special Issue on Novel Perspectives on Trust in Information Systems,” MIS Quarterly, 34, 2, 367-371.
  43. Varadarajan, Rajan, Raji Srinivasan, Gautham Gopal, Manjit Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tom Krause (2010) “Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework, and Future Research Directions,” Journal of Interactive Marketing, 24, 2, 96-110.
  44. Hu, Nan, Paul A. Pavlou, and Jennifer Zhang (2009), “Why Do Product Reviews have a J-Shaped Distribution?” Communications of the ACM, 52, 10, 144-147.
  45. Benbasat, Izak, Gefen, David, and Paul A. Pavlou (2008), “Trust in Online Environments: Introduction to the Special Issue, Journal of Management Information Systems, 24, 4, 5-11.
  46. Benbasat, Izak, Gefen, David, and Paul A. Pavlou (2008), “A Research Agenda for Trust in Online Environments,” Journal of Management Information Systems, 24, 4, 275-286.
  47. El Sawy, Omar and Paul A. Pavlou (2008), “IT-Enabled Business Capabilities for Turbulent Environments,” MIS Quarterly Executive, 7, 3, 139-150.
  48. Pavlou, Paul A., Huigang Liang, and Yajiong Xue (2007), "Understanding and Mitigating Uncertainty in Online Environments: A Principal-Agent Perspective," MIS Quarterly, 31, 1, 105-136.
  49. Pavlou, Paul A. and Omar A. El Sawy (2006), “From IT Leveraging Competence to Competitive Advantage in Turbulent Environments,” Information Systems Research, 17, 3, 198-227 (Lead Article).
    (Won the 2007 ‘ISR Best Paper’ award and the 2006 ‘Top IS Publication of the Year’ award).
  50. Ettlie, John and Paul A. Pavlou (2006) “Technology-Based New Product Development Partnerships,” Decision Sciences, 37, 2, 117-148 (Lead & Featured Article) (Runner Up to Best Paper Award).
  51. Pavlou, Paul A. and Mendel Fygenson (2006), “Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior,” MIS Quarterly, 30, 1, 115-143.
  52. Pavlou, Paul A. and Angelika Dimoka (2006), “The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation,” Information Systems Research, 17, 4, 391-412.
  53. Pavlou, Paul A. and David Gefen (2005), "Psychological Contract Violation in Online Marketplaces: Antecedents, Consequences, and Moderating Role," Information Systems Research, 16, 4, 272-299.
  54. Pavlou, Paul A., Thomas Housel, Waymond Rodgers, and Eric Jansen (2005), “Measuring the Return on Information Technology,” Journal of the Association of Information Systems (JAIS), 7, 4, 199-226.
  55. Pavlou, Paul A. and David Gefen (2004), “Building Effective Online Marketplaces with Institution-Based Trust,” Information Systems Research, 15, 1, 27-53.
  56. Pavlou, Paul A. (2003), “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model,” International Journal of Electronic Commerce, 7, 3, 69-103.
  57. Pavlou, Paul A. (2002), “Institution-Based Trust in Interorganizational Exchange Relationships: The Role of Online B2B Marketplaces on Trust Formation,” Journal of Strategic Information Systems, 11, 5/6, 215-243.
  58. Stewart, David W. and Paul A. Pavlou (2002), “From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media,” Journal of the Academy of Marketing Science, 30, 4, 376-396.
  59. Ba, Sulin and Paul A. Pavlou (2002), “Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premium and Buyer Behavior,” MIS Quarterly, 26, 3, 243-268.


Professional Service, Academic Associations & Editorial Boards

  • Senior Editor
    • Information Systems Research, 2016-2022
    • Production and Operations Management, 2018-2020
    • MIS Quarterly, 2013-2015
    • Journal of the Association of Information Systems, 2011-2013
    • “Digital Business Strategy: Toward a New Generation of Insights,” MIS Quarterly, 2010-2012
    • “Novel Perspectives of Trust in Information Systems,” MIS Quarterly, 2008-2010
    • “Trust in Online Environments,” Journal of Management Information Systems, 2006-2007


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