Paul A. Pavlou

Cullen Distinguished Chair Professor

Paul Pavlou


Paul A. Pavlou, a prominent researcher and expert on data analytics and digital business strategy, joined Bauer College as Dean and Cullen Distinguished Chair on July 1, 2019.

Pavlou's research spans several disciplines, such as information systems, marketing, management, and operations, and his recent work focuses on data analytics, digital business strategy, and artificial intelligence. He was ranked #1 in the world in publications in the top two Information Systems journals (MISQ & ISR) during 2010-2016. His research has been cited over 52,000 times by Google Scholar, and he was recognized among the “World’s Most Influential Scientific Minds” by Thomson Reuters based on an analysis of “Highly Cited” authors in Economics & Business for 2002-2012.

Pavlou won several Best Paper prestigious recognitions for his research, including the Sheth Foundation award for “Long-Term Contributions to Marketing” in the Journal of Marketing in 2019, the Maynard Award nomination for the “Most Significant Contribution to Marketing” in the Journal of Marketing in 2015, the ISR Best Paper award in 2007, the 2006 IS Publication of the Year award, and the Top 5 Papers award in Decision Sciences in 2006. He won the Best Paper Award in 2012, the Runner-Up to the Best Paper award of the 2005, the Best Interactive Paper award in 2002, and the Best Student Paper award in 2001 from the Academy of Management. He won the Best Innovation Theme Track Paper of the International Conference on Information Systems in 2016. Pavlou also won the Best Doctoral Dissertation award of the 2004 International Conference on Information Systems. He received over $2,000,000 in grants from funding agencies, such as the National Science Foundation (NSF).

His research appeared in Management Information Systems Quarterly, Information Systems Research, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Decision Sciences, Journal of Management Information Systems, Journal of the Association of Information Systems, among others. His research spans several disciplines (information systems, marketing, strategy, operations, decision sciences) with emphasis on data science, analytics, artificial intelligence, digital business strategy, and research methods.

Pavlou is a Senior Editor at ISR and earlier at MISQ and JAIS. Moreover, Pavlou also won several Reviewer awards, including the 2009 Management Science Meritorious service award, the ‘Best Reviewer’ award of the 2005 Academy of Management Conference, and the 2003 MISQ ‘Reviewer of the Year’ award. He organized several conferences, including the Statistical Challenges in Electronic Commerce Conference (2018), the INFORMS Conference on Information Technologies and Systems (2015), the AMCIS Conference (2015), the Mediterranean Conference on Information Systems (2011 & 2014), and the Workshop on Information Systems Economics (2010).

Pavlou advised and chaired the dissertation of multiple PhD students with notable placements across the globe, such as the London School of Economics, University of Minnesota, Arizona State University, Copenhagen Business School, McGill University, City University of Hong Kong, Harbin Institute of Technology, City University of New York, and Florida State University.

Pavlou previously served as Senior Associate Dean for Faculty Research, Doctoral Programs, and Strategic Initiatives at the Fox School of Business at Temple University, where he was also the Milton F. Stauffer Professor and Co-Director of the university-wide Data Science Institute.

Pavlou earned a Ph.D. in Business Administration and a Masters in Electrical Engineering from the University of Southern California and a Bachelors in Electrical Engineering from Rice University.


Research Interests

  • Data Science and Artificial Intelligence
    • Data Analytics, Business Analytics, Big Data, Internet of Things, Augmented Intelligence
  • Emerging Technologies and Digital Transformation
    • Online Markets, Auctions, Financial Technologies, Artificial Intelligence, Machine Learning
  • Digital Business Strategy
    • Dynamic Capabilities, IT Strategy in Turbulent Environments, Chief Information Officer
  • Research Methods
    • Causal Modeling, Bayesian Networks, Longitudinal Growth Modeling, Neuroimaging Methods


Selected Publications

  1. Lee, Gene, Kwark, Young, Paul A. Pavlou, and Liangfei Qiu (2020), “On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data” (conditionally accepted in Information Systems Research).
  2. Gong, Jing, Paul A. Pavlou, and Alvin Zheng (2020), “On Using the Lottery in Crowdfunding Platforms: Implications for Project Success and Backer Behavior” (forthcoming in Information Systems Research).
  3. Atasoy, Hilal, Rajiv Banker, and Paul A. Pavlou (2020), “Information Technology Skills and Employment Opportunities for Workers,” (forthcoming in Information Systems Research).
  4. Wang, Ada, Greenwood, Brad, and Paul A. Pavlou (2020), “Tempting Fate: Social Media Posts, Loss of Followers, and Long-Term Sales,” (forthcoming in MIS Quarterly).
  5. Park, Young Ki, Paul A. Pavlou, and Nilesh Saraf (2020), “Configurations of Innovation Ambidexterity using Information Technology,” (forthcoming in Information Systems Research).
  6. Cheng, Aaron, Min-Seok Pang, and Paul A. Pavlou (2020), “Mitigating Traffic Congestion: The Role of Intelligent Transportation Systems,” (forthcoming in Information Systems Research).
  7. Burtch, Gordon, Hong, Kevin, Huang, Nina, and Paul A. Pavlou (2020), “Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Platform,” Information Systems Research, 31, 2, 431-448.
  8. Yadav, Manjit and Paul A Pavlou, (2020) “Technology-enabled interactions in digital environments: a conceptual foundation for current and future research” Journal of the Academy of Marketing Science, 48, 1, 132-136.
  9. Pang, Min-Seok and Paul A. Pavlou (2019), “On information technology and the safety of police officers,” Decision Support Systems, 127, 113-143.
  10. Wu, Shin-yi and Paul A. Pavlou (2019), “Optimal Fixed-Up-To (FUT) Pricing for Information Services,” Journal of the Association of Information Systems, 20, 10, 4,
  11. Zhang, Bin, Paul A. Pavlou, and Ramayya Krishnan (2018), “Direct Versus Indirect Peer Influence in Large Social Networks,” Information Systems Research, 29, 2, 292-314.
  12. Jain, Hemant, Balaji Padmanabhan, Paul A. Pavlou, and Raghu Santanam (2018), “Special Issue of Information Systems Research — Humans, Algorithms, and Augmented Intelligence: The Future of Work, Organizations, and Society,” Information Systems Research, 29, 1, 250-251.
  13. Hong, Yili (Kevin) and Paul A. Pavlou (2017), “On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services,” Information Systems Research, 28, 3, 547-562.
  14. Hong, Yili (Kevin), Paul A. Pavlou, Shi, Nan, and Kanliang Wang (2017), “On the Role of Social Distance and Fairness in Designing Effective Social Referral Systems,” MIS Quarterly, 41, 3, 787-809.
  15. Hu, Nan, Paul A. Pavlou, and Jennifer Zhang (2017), “On Selection Biases in Online Product Reviews,” MIS Quarterly, 41, 2, 449-471.
  16. Atasoy, Hilal, Rajiv Banker, and Paul A. Pavlou (2016), “On the Longitudinal Effects of IT Use on Firm-Level Employment,” Information Systems Research, 27, 1, 6-26. (Lead Article).
  17. Hong, Yili (Kevin), Alex Wang, and Paul A. Pavlou (2016) “Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets,” Information Systems Research, 27, 1, 49-69.
  18. Kartik, Ganju, Paul A. Pavlou, and Rajiv Banker (2016), “Does Information and Communication Technology Lead to the Well-Being of Nations? A Country-Level Empirical Investigation,” MIS Quarterly, 40, 1, 417-430.
  19. Söllner, Matthias, Benbasat, Izak, Gefen, David, Leimeister, Jan M., and Paul A. Pavlou (2016) “Trust,” MIS Quarterly Research Curations, Ashley Bush and Arun Rai, Eds., October 31, 2016.
  20. Venkatraman, Vinod, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E. Hershfield, Masakazu Ishihara, and Russell S. Winer, (2015) “Predicting Advertising Success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling,” Journal of Marketing Research, 52, 4, 436-452.
  21. Zheng, Zhiqiang (Eric), Paul A. Pavlou, and Bin Gu (2014), “Latent Growth Modeling in Information Systems Research: Basic Tenets, Extension, and Practical Guidelines,” Information Systems Research, 25, 3, 547-568.
  22. Yadav, Manjit and Paul A. Pavlou (2014), “Marketing in Computer-Mediated Environments: Research Synthesis and New Directions,” Journal of Marketing, 78, 1, 20-40.
  23. Hong, Yili and Paul A. Pavlou (2014), “Product Fit Uncertainty: Nature, Effects, and Antecedents,”Information Systems Research, 25, 2, 328-344.
  24. Ou, Carol, Paul A. Pavlou, and Robert Davison (2014), “Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated-Communication Technologies,” MIS Quarterly, 38, 1, 209-230.
  25. Bharadwaj, Anandhi, Omar A. El Sawy, Paul A. Pavlou, and N. Venkatraman (2013), “Digital Business Strategy: Toward a Next Generation of Insights,” MIS Quarterly, 37, 2, 471-482.
  26. Bharadwaj, Anandhi, Omar A. El Sawy, Paul A. Pavlou, and N. Venkatraman (2013), “Visions and Voices on Emerging Challenges in Digital Business Strategy,” MIS Quarterly, 37, 2, 633-661.
  27. Gefen, David and Paul A. Pavlou (2012), “The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures,” Information Systems Research, 23, 3, pp. 940-959.
  28. Dimoka, Angelika, Yili (Kevin) Hong, and Paul A. Pavlou (2012), “On Product Uncertainty in Online Markets: Theory and Evidence,” MIS Quarterly, 36, 2, pp. 395-426.
  29. Rai, Arun, Paul A. Pavlou, Ghiyoung Im, and Steve Du (2012), “Inter-firm IT Capability Profiles and Communications for Co-Creating Relational Value: Evidence from the Logistics Industry,” MIS Quarterly, 36, 1, 233-262.
  30. Dimoka A., Banker, R.D., Benbasat, I., Davis, F.D., Dennis, A.R., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P., Pavlou, P. A., Müller-Putz, G., Riedl, R., vom Brocke, J., and Weber, B. (2012), “On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS,” MIS Quarterly, 36, 3, 679-702.
  31. Pavlou, Paul A. (2011), “State of the Information Privacy Literature: Where Are We Now and Where Should We Go,” MIS Quarterly 35, 4, pp. 977-988.
  32. Dimoka, Angelika, Paul A. Pavlou, and Fred D. Davis (2011), “Neuro-IS: The Potential of Cognitive Neuroscience for Information Systems Research,” Information Systems Research, 22, 4, 687-702.
  33. Banker, Rajiv, Nan Hu, Paul A. Pavlou and Jerry Luftman (2011), “Strategic Positioning, CIO Reporting Structure, and Firm Performance,” MIS Quarterly, 35, 2, 487-504.
  34. Pavlou, Paul A. and Omar A. El Sawy (2011), “Understanding the Elusive Black Box of Dynamic Capabilities,” Decision Sciences, 42, 1, 239-273.
  35. El Sawy, Omar A., Arvind Malhotra, Youngki Park, and Paul A. Pavlou (2010), “Seeking the Configurations of Digital Ecodynamics: It Takes Three to Tango,” Information Systems Research, 21, 4, 835-848.
  36. Pavlou, Paul A. and Omar A. El Sawy (2010), “The ‘Third Hand’: IT-Enabled Competitive Advantage in Turbulence through Improvisational Capabilities,” Information Systems Research, 21, 3, 443-471.
  37. Zheng, Zhiqiang (Eric) and Paul A. Pavlou (2010), “Toward a Causal Interpretation for Structural Models: A New Bayesian Networks Method for Observational Data with Latent Variables,” Information Systems Research, 21, 2, 365-391.
  38. Benbasat, Izak, David Gefen, and Paul A. Pavlou (2010), “Introduction to the Special Issue on Novel Perspectives on Trust in Information Systems,” MIS Quarterly, 34, 2, 367-371.
  39. Varadarajan, Rajan, Raji Srinivasan, Gautham Gopal, Manjit Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tom Krause (2010) “Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework, and Future Research Directions,” Journal of Interactive Marketing, 24, 2, 96-110.
  40. Hu, Nan, Paul A. Pavlou, and Jennifer Zhang (2009), “Why Do Product Reviews have a J-Shaped Distribution?” Communications of the ACM, 52, 10, 144-147.
  41. Benbasat, Izak, Gefen, David, and Paul A. Pavlou (2008), “Trust in Online Environments: Introduction to the Special Issue, Journal of Management Information Systems, 24, 4, 5-11.
  42. Benbasat, Izak, Gefen, David, and Paul A. Pavlou (2008), “A Research Agenda for Trust in Online Environments,” Journal of Management Information Systems, 24, 4, 275-286.
  43. El Sawy, Omar and Paul A. Pavlou (2008), “IT-Enabled Business Capabilities for Turbulent Environments,” MIS Quarterly Executive, 7, 3, 139-150.
  44. Pavlou, Paul A., Huigang Liang, and Yajiong Xue (2007), "Understanding and Mitigating Uncertainty in Online Environments: A Principal-Agent Perspective," MIS Quarterly, 31, 1, 105-136.
  45. Pavlou, Paul A. and Omar A. El Sawy (2006), “From IT Leveraging Competence to Competitive Advantage in Turbulent Environments,” Information Systems Research, 17, 3, 198-227 (Lead Article).
    (Won the 2007 ‘ISR Best Paper’ award and the 2006 ‘Top IS Publication of the Year’ award).
  46. Ettlie, John and Paul A. Pavlou (2006) “Technology-Based New Product Development Partnerships,” Decision Sciences, 37, 2, 117-148 (Lead & Featured Article) (Runner Up to Best Paper Award).
  47. Pavlou, Paul A. and Mendel Fygenson (2006), “Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior,” MIS Quarterly, 30, 1, 115-143.
  48. Pavlou, Paul A. and Angelika Dimoka (2006), “The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation,” Information Systems Research, 17, 4, 391-412.
  49. Pavlou, Paul A. and David Gefen (2005), "Psychological Contract Violation in Online Marketplaces: Antecedents, Consequences, and Moderating Role," Information Systems Research, 16, 4, 272-299.
  50. Pavlou, Paul A., Thomas Housel, Waymond Rodgers, and Eric Jansen (2005), “Measuring the Return on Information Technology,” Journal of the Association of Information Systems (JAIS), 7, 4, 199-226.
  51. Pavlou, Paul A. and David Gefen (2004), “Building Effective Online Marketplaces with Institution-Based Trust,” Information Systems Research, 15, 1, 27-53.
  52. Pavlou, Paul A. (2003), “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model,” International Journal of Electronic Commerce, 7, 3, 69-103.
  53. Pavlou, Paul A. (2002), “Institution-Based Trust in Interorganizational Exchange Relationships: The Role of Online B2B Marketplaces on Trust Formation,” Journal of Strategic Information Systems, 11, 5/6, 215-243.
  54. Stewart, David W. and Paul A. Pavlou (2002), “From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media,” Journal of the Academy of Marketing Science, 30, 4, 376-396.
  55. Ba, Sulin and Paul A. Pavlou (2002), “Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premium and Buyer Behavior,” MIS Quarterly, 26, 3, 243-268.


Professional Service, Academic Associations & Editorial Boards

  • Senior Editor
    • Information Systems Research, 2016-2022
    • Production and Operations Management, 2018-2020
    • MIS Quarterly, 2013-2015
    • Journal of the Association of Information Systems, 2011-2013
    • “Digital Business Strategy: Toward a New Generation of Insights,” MIS Quarterly, 2010-2012
    • “Novel Perspectives of Trust in Information Systems,” MIS Quarterly, 2008-2010
    • “Trust in Online Environments,” Journal of Management Information Systems, 2006-2007


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