Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston
Dr. Vanessa Patrick

Doctoral students are the stewards of our discipline. In the doctoral program at Bauer, we prepare our students to (1) generate new knowledge through research, (2) conserve the history and fundamental ideas of the discipline, and, (3) transform the knowledge, insight and understanding generated to a form that allows for the effective representation and communication of this knowledge to a variety of audiences.

It is with pride and joy that this edition of the newsletter features the accomplishments of Marketing doctoral student Irene Nahm who has accepted an Assistant Professor position at the University of Minnesota starting Fall 2020. Congratulations Irene!

Further, Assistant Professor Zach Liu investigated how the collapse of the housing market can impact our willingness to take on less attractive and lower paying jobs. Why? Read on to find out….

Happy Reading, folks!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing


Bauer Ph.D. Student Accepts Prestigious Position
at University of Minnesota

Irene Nahm

Irene Nahm Recognized by American Marketing Association
for Organizational Frontlines Research

C. T. Bauer College Ph.D. student Irene Nahm has accepted a position for Fall 2020 as Assistant Professor of Marketing at the University of Minnesota’s Carlson School of Management.


What can Nicolas Cage Teach Us About Finance?
Bauer Research Uses Hollywood to Find Connection
Between Financial Stress, Job Decisions

Photo: Hollywood Blvd.

C. T. Bauer College of Business Assistant Professor Zesong “Zack” Liu wanted to examine how the collapse of the housing market and the unprecedented decline in household wealth impacted job decisions and long-term career trajectories. But in order to do so, he had to get creative and ultimately turned to an unlikely resource: Hollywood.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.