Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston
Dr. Vanessa Patrick

It is my pleasure to share our latest newsletter. Our first story is about research conducted by Dusya Vera from the Department of Management & Leadership. This is a topical research insight that sheds light on the resilience of organizations in a crisis and the importance of bouncing back to be even better than before. I am also happy to share our newest radio episode featuring Sana Chiu, also from the Department of Management & Leadership in which she discusses the important issue of corporate sustainability. I would also like to share a white paper and webinar on the Digitization of the Energy Industry. This work was led by Bauer's Greg Bean, Executive Director, Gutierrez Energy Management Institute (GEMI) in collaboration with UH Energy.

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing

Photo: Dusya Vera

Thriving in Turbulent Times
Bauer Researcher Explores
How To Use Resilience to
Thrive in Crisis

Organizations blindsided by the Coronavirus pandemic have learned first-hand how difficult it is to weather a crisis. But is it possible for firms to not just survive, but thrive, in turbulent times?

That is the focus of a C. T. Bauer College of Business research paper recently published online in the leading academic and practitioner journal, Organizational Dynamics. In “Resilience as Thriving: The Role of Positive Leadership Practices,” Management & Leadership Professor Dusya Vera and co-authors offer an alternative view to resilience.

Bauer Business Focus
People Over Profits

People over profits – this concept may be the key for businesses. Professor Shih-chi Sana Chiu with the Bauer College of Business at the University of Houston, explains.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.