In 2013, the director of “Game of Thrones” famously shrugged off reports that the hit television saga held the distinction of being the most pirated TV show of 2012, saying the cultural buzz outweighed any subscription losses sustained by HBO. But Bauer College Assistant Professor of Marketing & Entrepreneurship Shijie Lu, who studies online word-of-mouth (WOM) and social media engagement, wondered how accurate the assessment was.
Faculty and doctoral students from Bauer College lead sessions or presented research at the most recent American Accounting Association Financial Accounting and Reporting Section Midyear Meeting in Seattle in January.
The C. T. Bauer College of Business is an AACSB Accredited Business School.
The University of Houston is an EEO/AA institution.