Research for the Real World.


Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston
Combatting Digital Piracy

Bauer Research Helps Businesses and
Regulators Fight Piracy More Strategically

Digital Piracy-CD-Rom

In 2013, the director of “Game of Thrones” famously shrugged off reports that the hit television saga held the distinction of being the most pirated TV show of 2012, saying the cultural buzz outweighed any subscription losses sustained by HBO. But Bauer College Assistant Professor of Marketing & Entrepreneurship Shijie Lu, who studies online word-of-mouth (WOM) and social media engagement, wondered how accurate the assessment was.

Thought Leaders

Bauer has Strong Presence at Financial Accounting
and Reporting Section Midyear Meeting

Faculty and doctoral students from Bauer College lead sessions or presented research at the most recent American Accounting Association Financial Accounting and Reporting Section Midyear Meeting in Seattle in January.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.