Bauer Business Minds: Research for the Real World.
Bauer Business Minds: Research for the Real World - C. T. Bauer College of Business, University of Houston
Dr. Vanessa Patrick

Do you want to find new ways to infuse your projects with greater creativity? Three behavioral researchers at the Bauer College conducted a series of novel studies that demonstrate that the direction of indoor airflow can result in heightened creativity. Time to invest in a desk fan or take a walk during your breaks, perhaps?

We have much to celebrate at Bauer! The faculty spotlight in today's newsletter features Assistant Professor Paola Pederzoli who was recognized by the Financial Management Association for her paper, "Crash Risk in Individual Stocks". We also congratulate Marketing doctoral student Mohsen Pourmasoudi on being named runner-up in the 2020 AMA Sales SIG Doctoral Dissertation Proposal Competition and Marketing Professor Michael Ahearne who is among the top 15 scholars in the world for publications in top marketing journals over the past ten years. Their stories will be featured in upcoming editions.

Finally, I am delighted to unveil our newly revamped radio show on Houston Public Media – Bauer Business Focus. I was the first guest and spoke about my passion project: the importance of adopting personal policies rather than resolutions to achieve personal and professional success! We will be featuring many more Bauer faculty in the weeks to come. So tune in …

Happy Reading!

Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing


The Way the Wind Blows
Bauer Researchers Find Wind Heightens
Creativity and Engagement

Photo: Wind on a hill

As three C. T. Bauer College of Business researchers pondered research topics that involve sensory experiences, they began talking about how it feels to be outside, a bracing wind in your face as you hike in the woods, or stroll along a breezy beach. They began to wonder: Would air blown directly on the face of someone indoors produce a similar feeling, resulting in heightened creativity and engagement?


A New Methodology
Assistant Professor Paola Pederzoli Recognized by Financial Management Association

Bauer Assistant Professor Paola Pederzoli has developed an important new methodology to estimate crash risk in the equity market. The achievement was recognized by the Financial Management Association (FMA), which awarded her a prestigious Best Paper in Derivatives and Options honor at its 2019 meeting.


Bauer Business Focus
What’s your new personal policy this new year?

If you've already ditched your New Year's resolution, this is the segment for you. Bauer College Associate Dean of Research Vanessa Patrick says the real key to achieving a personal or professional goal isn't to make a resolution or list a set of goals but rather to adopt a set of personal policies that are grounded in your own values and priorities. Listen now.


The C. T. Bauer College of Business is an AACSB Accredited Business School.

The University of Houston is an EEO/AA institution.