Candidate Ethical Principles (continued...)
4. The utilitarian principle: Take the action that achieves the higher or greater value .
5. Aversion Principle: Take the action that produces the least harm, or the least potential cost.
6. the “no free lunch rule”: Assume that virtually all intangible and tangible objects are owned by someone else unless there is a specific declaration otherwise.
Appearance of unethical behavior can do as much harm as actual unethical behavior