M.A.D.

problem interviews: who is your customer? what are their pain points?
solution interviews: what are the minimum features to solve this problem? who will pay for it and how much?
mvp interviews: customer should be able to define your value proposition, be ready to sign up for the service and pay for it, and what are next steps?
landing page: one page on your domain (you'll need to purchase a domain) explaining your app's value proposition. must include a space for email signup example
weekly blog entries: 400 words, due every monday at 11:59pm beginning january 27th
market intelligence pitch: a pitch on what the problem is you're trying to solve, who has that problem, how many people have that problem, and evidence that supports your case
final pitch: a demo day style pitch

wireframes (front-end developer): focus on workflow, general layout of screens
initial features presentation (back-end developer): 5 minute presentation with slides that explain the technical architecture, where data is stored, APIs used, etc. example
codeacademy javascript assignment (back-end developer): complete the javascript track in codeacademy
weekly blog entries: 200 words, due every monday at 11:59 pm beginning january 27th
weekly github commits: weekly code commits to github, due every tuesday at 11:30am beginning feburary 11th

5 minutes plus time for demo
discuss the problem
who is your customer? how many people have this problem?
what's your solution and why is it better than what already exists?
how much will you charge for this solution?
what data do you have from your interviews that supports these statements? give an overview of all data collected during the semester (people talked to, etc.)
how are you going to get this product to market?
next steps

M.A.D. mobile application development spring 2014