New Product Development Workshop

DAY 1

New Product Strategy

This workshop covers various techniques of New Product Development (NPD) strategy, from corporate through business unit and functional strategies. Taught by a certified New Product Development Professional (NPDP), an emphasis is placed on innovation strategy, particularly as it sets out the framework and provides direction for product development.

The benefits and limitations of specific innovation strategic frameworks are discussed. The role of supporting strategies from technology, marketing, platforms, intellectual property, and capability are presented, both as being directed by higher level business strategy and in their mutual contribution to the overall business strategy.

Topics covered:

• The importance of strategy to the NPD process
• What is strategy?
• Business and corporate impacts on business unit strategy
• Innovation strategy
  • Porter’s Framework
  • Miles & Snow Strategic Framework
  • Sustaining vs disruptive product innovation
  • The innovation landscape map
• Strategies that support innovation
  • Platform strategies
  • Technology
  • Intellectual assets
  • Marketing
  • Capabilities

Benefits

Understanding the context, goals and direction for product development and ongoing product management can give your company a competitive edge. A clear product development strategy contributes significantly to overall new products success.

DAY 2

New Product Process

Changes in technology, communication, and market demands have placed pressure on companies to become more effective and efficient in their New product Development (NPD). Greater understanding of the success factors for new product development has resulted in the application of a range of new product processes to specific contexts.

The New Products Process workshop covers many of these processes including Stage-Gate®, Concurrent Engineering, Integrated Product Development, Lean and Agile. The benefits and limitations of each process are discussed and specific contexts for application are recommended. Although not specifically included in this workshop, reference is made to the tools and metrics that are required to underpin a successful new products process.

Topics covered:

• NPD as a “risk vs. reward” process
• NPD processes and methods
  • Stage-gate method
  • Integrated Product Development (IPD)
  • Lean product development
  • Agile product development
  • Design thinking
  • Empathic design
• Which process works for you?
  • Agile vs Lean
  • Agile vs Stage-gate method
  • IPD vs other processes
• NPD governance
• Product Innovation Charter (PIC)

Benefits

Have a stronger understanding of the “best practices” in New Product Development Learn techniques that can be applied to your specific business situation, whether you are the market leader, a fast-follower, or defending a strong market share. Learn how to turn your competitive advantage into a strong market position with the introduction of products that support your long-term business strategies and can create value or opportunities in the marketplace. Create more and better integrated products/services.

COURSE COST
$2,840

INSTRUCTOR
Alan Lish | Bio